The gamecock. (Columbia, S.C.) 1908-2006, October 25, 1982, Page 6, Image 6
Campus lectin
College Press Service
Many booking agencies report their
campus business is off. They say students
increasingly prefer entertainment-oriented
lectures bv soaD ODera stars, and insist on
even issue-oriented lectures to be delivered
by celebrities to assure campus promoters
of a profitable gate.
"Students are tending to be celebrityoriented,
and not as issue-oriented as one
would hope or imagine," said Bob Davis of
the American Program Bureau, who books
acts on campuses nationwide.
"Political bookings are good, but not
where they should be," he said. "Pizzazz
celebrity is still a big draw."
"Larger names are important," agreed
William Morris Agency lecture director
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e, entertainmc
Carl Bruckner. "Students are not as issueoriented
as they used to be, and big names
are needed for issues."
William Morris is booking Hodding Carter
and former Secretary of State Alexander
Haig on campuses successfully, Bruckner
said.
Davis said his "issue" clients like William
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still doing well, but he attributed their
success as much to their celebrity status as
to the content of their addresses.
Even the big "issue" names aren't the
draw they used to be. Watergate tough-guy
Gordon Liddy, who has made his living on
the circuit the last three years, has had to
team with drug advocate Timothy Leary to
attract sufficient crowds in this, his fourth
tour.
le Gamecock e
Vednesday and
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"John Dean is basically a standard,"
Davis said. "He's not as big as he was, but
i.i- _ ? /vil, L - # ?*? i - - *
me xuin anniversary or waiergaie nas
helped his status."
At least one promoter sees the trend going
the other way, however. "Political speaking
engagements have been increasing in the
past two years, more so than five years
ago," said Michael Harpster of New Line
Presentations in New York.
"But even so, programmers in general
shy away from difficult subjects."
"If a school has a nervous political administration,
you will not have any controversies"
in a speakers' series, noted
Gary English, director of the National
very Monday,
Friday.
motivated phenomena or ber
ritercourse
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*nell Is an expert.
. WILL BE AT USC OCT. 26,
IE HEAR HIM SPEAK ON:
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red by Campus Crusade for Christ
[HE WORLD
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brity-oriented I
Association for Campus Activities,
headquartered in Columbia.
English cited a "large Midwestern state
university," which he declines to name. I
where students booked a speaker on nuclear
reactor safety. "A member of the board of
regents heard about it and called the vice
chancellor. The program was cancelled,
although the subject was not very controversial.
It's not like having Timothy
Leary drop acid on stage."
The concern for funding and potential
gate receipts "has become overriding this
vpar " rpnnrtpH a cnntocnmmr.- ?
J , . v? uj/unvk)uuuiaii Willi
Minnesota's Program Board, "As much as
we might want to hear someone, if he won't
draw, we won't listen to his agent
anymore."
The GAMECOCK is the student newspaper
of the University of South Carolina and
is published three times a week on
Mondays, Wednesdays and Fridays during
the fall and spring semesters and weekly
on Wednesdays during both summer
sessions, with th<e exception of university
holidays and examination periods.
v Opinions expressed in thp GAMECOCK
arc tnosc 01 the editors and not those of !
the University of South Carolina.
BHHHMHHHI T'10 University of South Carolina an
[- equal opportunity institution.
The Board of Student Publications and
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GAMECOCK. The Student Media Department
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Change of address forms, subscription
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Subscription rates are $15.00 for (1) year,
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