The gamecock. (Columbia, S.C.) 1908-2006, August 30, 1982, Page 26, Image 28
It's the next best th
HARTFORD, CONN. (AP)-Paul Newman fans who may
never have the chance to join the actor for dinner will soon be
able to taste one of his homemade recipes.
For years, the blue-eyed movie star and race-car
aficionado has combined his favorite ingredients into a salad
dressing that he served to his family and gave to friends as
holiday gifts. For years, his friends told him the tasty con
41 11
cotuun was gwu cuuu^ii iw svu.
He has taken their advice. .
On the shelves of at least two stores in southwestern |
Connecticut, customers find clear class bottles bearing
labels with portraits of Newman's smiling face wreathed in
herbs and vegetables.
Inside each bottle is Newman's own recipe - a vinaigrette
dressing made of olive oil, soybean oil, red wine vinegar,
water, lemon juice, spices, salt, dehydrated onion and garlic.
It's called Newman's Own, and customers are gobbling it
nn
up.
"We've had it about three weeks and we've already sold
10,000 bottles," said Stew Leonard Jr., who works at Stew
Leonard's Dairy in Norwalk, a family-run store near
Newman's home in Westport.
Although Newman's Own costs as much as 30 cents more
than the store's other popular brands, it's selling like crazy,
Leonard said
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619 Harden St. (2-doors down from Gro
ing to dinner with Pi
Dave Kalman, whose Advantage Food Marketing Corp. of
Port Washington, N.Y., is sole U.S. distributor for the
dressing, said his company was not ready for the response to
the product.
4 4 We weren 't going to even announce that the product exists
until Sept. 15," Kalman said. Newman's Own hasr had 4<no
advertising and stores are selling thousands and thousands of
bottles of the stuff," he said.
Kalman's company plans to test market the salad dressing
in the Northeast, then go nationwide.
Newman's Own has met with rave reviews, not because it's
a trendy product endorsed by a popular actor, but because
it's a tasty salad dressing, Kalman said. 44It's mild, not
nvprh*?nrina "
Newman, 57, star of movies including "Hud," "Butch
Cassidy and the Sundance Kid," and more recently, "Fort
Apache, the Bronx" and "Absence of Malice," was on the
race-driving circuit and couldn't be reached to discuss his
recipe.
A spokeswoman with the New York public relations firm
that represents Newman said he "just started it as a lark. He
decided to do it in a very small way in New England. I don't
think he's even aware that it has national possibilities. He did
it for the fun of it. If it makes money, that's nice, but that's
notthepoint."
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