Historical Newspapers of South Carolina

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Wednesday's ; . n * v Fashion fa By Kimtorty Cihlar Staff Writer Fads. While in college parents and grandparents crammed into volkswagons, devoured goldfish live, footed bobby-socks and saddle oxfords and wore oversized raccoon coats to football games. Well, there are still crazy trends on college campuses today, and the University of South Carolina is no exception. The way students dress and act is a significant social statement. Times, they are a-changing, as Dylan so aptly put it, and so are campus fads. A few years ago during the Vietnam War students rarely stepped out of their abode wearing anything butraggy,bellhnffnmori ioonc on/1 ? nn w.vvixvu jvuiwi UIIU a pojrvucucui: A *911111. Recently, liowever, the trend has been toward a neat, clean, well-polished look. Petey Cothren, Britton's general manager, said,"I see a trend of students caring more about their dress. Not necessarily business dressing with a coat and tie, but jerns and sweaters to give a statement." Cothren said Britton's fashion wear runs from "preppie" to "contemporary," with student business on the rise. The preppie-look, Cothren said, will run into later life for certain people while others will move on to "high fashion" ? the look that two fashion magazines, Vogue and Gentleman's quarterly, iry to epitomize. "You can have both high fashion and preppie looks in your wardrobe. It depends on your mood," Cothren said. "Your clothes sometimes dictate your mood.*' Look around campus and notice the "prep" ? classical, button-down collar, Izod shirt, khaki's and docksiders or penny loafers. A clean image. An image Tom Mosley, Felucci's general manager, said is a "step back into the 460s beach scene," to the older days and the security they afforded. "A lot of these little girls want to go back to their high school days," Mosley said. Mosley said when political and economical situations tighten up, clothing becomes conservative. Mosley said another fashion fad is "anything that doesn't look preppie." He should know. Felucci's advertises itself as the "ONLY alternative to preppie." Now take another look around you. See that girl over there? The one with a bright, zappy fashion look? She's following a fad usually called "new wave." - wHbL: tA k ' w * - Fashions modeled by Kimberly Cih/ar. (Photo Goff) % ids: fun 'til "Our new wave glasses and punk pins go over big," Mosley said. "The new wave-punk rock look is mostly self-created, though. There's not enough available on the market." The alternative-to-preppie-look could be designed like this: baggie pants that are small at the ankles, jazz oxford shoes, an asymmetrically colored sweatshirt or top. Snappy colors. Innovative extras such as zippered legs, back-buttoned dresses and very padded shoulders. Designer jeans are also the rage around campus. Mosley said Jordache designer jeans sell big at Felucci's along with sweatshirts and sweatsuits. Students find the comfort and versatility of the sweatsuit alluring especially sinpo tho OIIHC oponAlAi?ftil 1"~i ?* ? ?.v uu.w ?i t V.U1VMUI ? nut jusi gym-ciass grey. Quite a conservative extreme from the new wave and high fashion looks, preppie gets mixed reaction from students. "I like the preppie-look," said Kay Grimball, a computer science freshman. "The fad doesn't fit everybody, but then again, not everyone can be 'GQ' (an expression coined from Gentlemen's Quarterly magazine). I like the executive look. That's what I try to follow in my dress." Belinda Henderson, a sophomore business major, said, "I think preppie looks neat and clean-cut. Mostly for classes I'm a jeans and sweater girl. When I dress up I like a classical look like plaid skirts and sweaters " Fashion fads for men on campus are changing, with "prep" a popular look. "Men are becoming more aware of their appearance," Allen Gray, a journalism sophomore said. Gray worked in Rich's men's department and said ties resembling burlap sack material were "it" ? the main thing male students bought. Gray said campus rages are the new tapered westernstyled shirts and designer jeans, a style Rich's calls the "Urban Cowboy" look. 04..J A- 111- - ' * * oiuueius line me western-look, the preppie-look and a look that's a cross between new wave and conservative, Gray said. "It's a conservative look with a flair; a cultivated new wave style," Gray said. Fashion ideals have changed for men, especially since the new choice men have in what they wear. "I'm going through a transition period now," Mark Williamson, an advertising junior, said. W-~ 1 jBR X'' '" 8 1 l? s KiiSSI ^1 & raff . J ' w tliey ffnd? . Times, they are a-changing, as Dylan so aptly put it, and so are campus fads. "It could be because of my job in advertising, but now I like to dress up. Things are moving conservative and I like it. Two years ago I probably would have hated it," Williamson said. Williamson said he never wears Izods or khaki's because "they are associated with a certain type of people." "1 don't want to be looked at as a frat dresser, I'd rather be looked at as being a 'good dresser.' What's important to me is what looks good on me," Williamson said. Since men have achieved versatility in fashionable dressing, accessories have become important. Gray said campus men go for Izod key chains, wallets and belts, Ralph Lauren Polo and Halston Z-14 colognes, oxford shoes, complexion soaps and ties. Accessory trends for USC females are also evident. Aigner leather coats, shoes and pocketbooks abound. Take a whiff walking to class ana you'll probably get a sniff of Raluh Lauren perfume. And it seems every girl has at least one braid down the back of her head. Steven Berkel, general corporation manager of Great Expectations Precision Haircutters, said a lot of girls braid their hair themselves. "But braids are out and have been for about six or seven months. Columbia's just a little slow," Berkel said. Hair for USC males, according to Gray, is short and easy, wash and wear cut. A fad followed by nearly everybody is down jacket and ski jacket apparel. Knapsacks have become an alternative to pocketbooks, a way even men can carry their "necessities." Just a glance around campus once or twice a day. You'll see them. Fashion fads are there. White Nike's with blue stripes walk everywhere. Mopeds and roller skates have a small, but growing following. Of course, no one student is exactly like another, but there are fashion similarities. Just think what our children and grandchildren will be able to say about our college fads. And we think swallowing goldfish is bizarre! JbEbB? I ^H '-'\ . R *b| Wyr . J?5 gjjgp ess A 0?":- W^mSF &3x j ^JB.; _ ] Preppio