University of South Carolina Libraries
Locking horns Aesthetica finds herself at wits ends with the proliferation of the media blitz; the flashing lights, the star-studded glamor of the sleek and posh, the wild stage antics, the catchy names. Enough is enough! One wonders what ever happened to the worth and merit of any given gesture generating its own excitement, its own following. In times passed this was the criteria if something was good it sustained, and if it wasn't it fell to the wayside. Oddly enough, this no longer owimc tn hp thp naan Uvno onr? uvvmu vv WV/ w W VUUV. &AJ J/V M?*V? slick promotion keep some of the worst expressions well above the water, and for seemingly infinite periods of time. Who in their right mind could have thought that a i. _ i _i_ u_t_ television snow iiKe tnanies Angels could return season after season with the same hack dialogue coming from the same empty characters, simply because breasts tend ,to bounce across the lower | portion of the screen? Does this alone make it worthy? And what of a rock band like Kiss, who have sustained a (musical?) career for years on the same four chords and a frantic stage show? Do we really think this good? Is it truly a reflection of our musical preferences? Aesthetica sees the problem not as a reduction in our quality of -it i/^fYnmnnf Kuf fKn oil ^urinrf juu^viiicii^ uuv uit auvvriii^ vi external hype to manipulate our judgement. In effect, we judge the promotion more than the product itself. This of course, has rather frightening ramifications in a general sense, but it is especially frightening in relation to the visual arts. Aesthetica sees the scenario something like this; after a few hours before the tube, it becomes clear what makes this network the Renting furniture for a 3|v 2 beers per day,* with t SPECIAL" FURNITURE (Student IptcM Group It (ImlUr lo turmtur* Her*'* what you 0?t on a 4-moni On* So 1m On* Matching CI j Two T*bl* Lamp* Two Em One Cocktail Table OneOIr I Four Matoning cnairt una u end Mirror or Cheet of Drawtr* Single or Double Bod with Hex Mattress, Foundation, and Bed One Night Stand One Bedi Lamp METROLEASE? FURNITURE RENTALS "THE [worth I $35^=J J * |fj iWWi ] WORTH V_y I Thi? coupon ?h#n ol ! I,el Miutry 0" rwiUI ot"'! * >* 4 *v '' 11 v < i .y < #.?' if.*'.' i with show-biz most likeable - bouncing boobs and butts, intensely exaggerated violence, brilliant flashing graphics, truly a tantalizing treat for all. Later at the movies, the same formula, although a tad more risque, and with the standard insert of the newest special effects. Now on to the art museum, hum, kinda interesting, but bland, no fireworks, I have no time for this, I gotta get going. All of five minutes wasted. So the problem is clear. Hype is instantly seductive, and art isn't, requiring something that may be frirthfoninoltr onHqnth#? art ** v?w-Dv v.vof contemplation. I wxrwts fiMKHHII vviiiniirai Find tho answers to this and other crucial questions by sending for NEW LIFE GUIDES (34 in the series)! ABSOLUTELY FREE...no present or future obligation! Get answers from tho world's most authoritative book on life and happiness...The QIKIal rHe/mwn- i IJCVU I ICCI UIUIO; !_/1JV/UVUI a ivuvt UII UI Yea! Send me the NEW LIFE GUIDES... Free! Mr. Mrs. Miss (please print) Address State Zip Mail today to Box SS 11 Lot Angel**, Calif. 90053 rTEBJTION rrOENTS! Hassle-Free Way To Furnish Your Apartment" room apartment costs less than he MetroLease "STUDENT RENTAL GROUP. / pictured.) * Ih !*a**: W t* duO.OU J& I Tablaa letleand Furnltur* Rental 32.80 r#M#r Damage Waiver Faa 2.00 . q,^ Sales Tax .. 1.30 iboard. 1 1 _ Fro* "Imh by ?? Mae*" T-tMrt Pram* w?h ?ch turnHur* ! . oom ???j 308 Millwood Ave. >lumbia, S.C. 29250 Open 9-6 Mon.-Thurs. 9-9 Frl., 9-3 Sat. : FURNITURE RENTAL PEOPLE" EDELIVERY ] J J j SE JJ? FURNtllRf fS MTAl S OD j nrdrmuvm ?Cr? WORTH | , <3 wn>. ?t jd?nl 10 b??'?r to SOC { Student Sp*C<*< Oroup dMCrited ?bov? ' <,*>* A > ** * >?? ? < * * * * * ? We seem to be moving to an acceptance of the misconception that what is instantly communicative is the perfection of art, De u in any iorm. This is certainly not the case. In fact, just the opposite is true. All art strives for clarity, but all art does not function on our most basic levels of interpretation. Inventive expression often creates its own sense of clarity, its own structural language. It is the piercing of this language Dy cne viewer mai manes an so rewarding to those of us who enjoy it. There is much to be said of the value of one's self-realization of the intent of a work of art over simply a blunt message. The Your Secretax Inc. 3803 Be vine St 254-6309 Hrs. 9-8 Mon. Fast Service Hbh ft* _ ' ? " ? u , former carries with it the evaluative contemplation of the viewer. It is a two-way street in the activating of our minds, whereas the latter is simply the base transfer of information, something, at least in this context, that need only be computed and lodged into our brain. All of the razzle-dazzle that surrounds our daily living is not truly a threat to art, art has and always will sustain. The danger seems to be the still further saturation of our willingness to evaluate and penetrate the mysteries around us. Art remains a glorious reminder that the persuit of knowledge and un jResun I Ten y 1 Bon g* sn i Fri. Typ I ^ I I [ m 11 BiB HT derstanding is an active, not passive, state. NEW COURSE A new course entitled ARTE 359: Interdisciplinary Relationships in the Arts, is being offered this fall. The course will involve attending a number of spccial events, class projects and visits by local artists fnr Whiroc an/4 Hicr?ilcciftnc Thp *VI AVVVU* VtJ U*?VI VUOVIMWIVSNJ. A class will meet on Tue./Thurs., 23:15, and there is still time to enroll if your schedule is still in a state of flux. FINAL NOTES Swept-up in the typing keys was the Berkowitz review, which will be at the top of next Wednesday's column. ies n ii Papers Contracts Ld Copies ?<?eporLs t) Thesis ing Letters '! ' TLTm-jSa