The gamecock. (Columbia, S.C.) 1908-2006, August 30, 1978, Page Page 27A, Image 27
Profess
By Mary Jean 1
0?m#cock staff \
1X1 UWCIllUCt, gUUCTIU
Dick Riley had a five pert
so two men were hired to
up. One of them was US
Ashley, professor of Engl
of General Studies.
According to Ashley, 1
Riley's campaign mana(
home to discuss how to ge
the people in an effective
polls showed Riley in foi
Bryan Dorn, Brantley I
Turnipseed.
"Margaret Bethea like
and she offered my partnc
Riley's radio and televisi
Ashley said. Neither Ashl<
Ben Greer, had ever put t
campaign.
i
I
'Welcome to U
Although these two
appear to be rollin
the red carpet for
return of studen
are probably just n
out carpet to put i
campus building's
s
I
I
or's comrnei
Baxley GREER AND Ai
AI.Mam -
commercials togetl
itorial candidate 1970,1 had worked
rent poll standing, campaign, but that
bring that figure for all the work
?C's Franklin commercials," Asl
ish in the College * _ , . ,,
Greer and Ashle
television and eigh
Margaret Bethea, they hired JFreelanc
ter, came 10 nis *? iuu? pm w ut uic
t Riley's image to WIS-TV and ra
way. At that time Atlanta.
irth place behind "Sometimes, in
iarvey and Tom effect, we had to gc
the scene where R
in the General Ass<
d my suggestions
?r and I the job of
on commercials," "We rented a ch
?v nnr hia not^not* -< ? ? *1 *
3 |1U1 I*" uiw, gioyes ana uie su
ogether a political We zoomed in on I
while he was typi
ig out
^t,* * y^~M? jjjjjj
0 -It
, i
y
Z. :4v?v a
^ '* M ? )
h > '</. ' ?
i.' . 1 .
^. / v;\ ?
M iBia * m m w mn mm IU
*cials bo
shley started putting the
tier in January. "Back in
with Earle Morris on his
didn't really prepare me
involved in television
liley said.
v wrote and nrndtireri 19
t radio spots. Ashley said
:e individuals to work on
i spots. Tapes were edited
dio spots were edited in
order to get the desired
>to great lengths, such as
iley is sitting at the desk
imbly anteroom," Ashley
errv-Dicker and shot the
itue of Washington, then
)ick through the window
ng. Then for the actual
i na m
? rntm
RLI
WELC
Fri.Er!
Sept. 1
;V
Tues.!
Wed. ?
Thuri
Sept.
a?c. a
feati
'Z?
ost Dick Ri
close-up we used a cameraman
wheelchair. But the finished product
reallv eood commercial." hp nrtrfpH
THE NEXT sequence of advertise
was on disclosure. "Harvey was giv
an issue ? disclosure of contribul
Ashley said. "It was and still is 1
contention that to be governor, you
reveal everything, not just contrit
over $100 but every cent.
"We did this sequence on contri
disclosure against the advice of ma
perts because they said we should not
issues by name. The reasoning wa
once you start attacking, it be
detrimental to your own image."
At about that time, things start*
proving. Tom Turnipseed withdrew
the race at the same time that opem
contributions became an issue, an
cording to Ashley, the combination
"-s - 8 \&?s?S
usqst
IOMES \
iiat.
IE-2 ROB
Sept. 5
sept. 6 V
MOVI
i.&Fri.
7&8
ptl OUl
Lirinq:
DUTHERN BLUE
2:0<
ilev's cam
J
in a A contract between
was a forces resulted in a
which Turnipseed's \
Ashley said.
ments
ing us ALTHOUGH ASH1
auuo, liuuacil mill UIC V1CIU
itiley's and Greer contribute<
i must "Peter Hall (a Was
utions us it was just about
Riley said. "I worried
bution then went to wrk tryin
ny ex- something about the ]
attack
s that "We hired Franklin
comes t? handle commercial
excellent job with a si
id im- local talent from Sou
- Franklin comnlemer
?il Will - *
less of s*1*1d
ac_ Ashley has been pi
helped 'New Times,' 'People
'Sport.' He is fiction e
(
NUT
rOUBF
i CROSBY GF
JOHNNY HIL
VED. NITEA
IES (call for title
ZASSOFFI
fDOOR COM
ZASSOFF BC
1GRASS EXF
^ C. OA ? m
iJ - J.OU p.III.
Lpaign
Turnipseed and Riley
press conference in
vife endorsed Riley,
LEY credits Riley
ry, Riley said Ashley
J.
hington pollster) told
impossible to win,"
a couple of days and
g to do somethingng problem."
Ashley and Ben Greer
Is T thinlr thov Hi/1 on
wmrn MlVJ VUU UII
nail budget. Both are
th Carolina. Ben and
it each other," Riley
iblished in 'harper's,'
J,' 'Paris Revue' and
iitor for 'Sandlapper.'
Iritt Andrew ? GAMECOCK
3
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