Historical Newspapers of South Carolina

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Journalist; By VICTORIA ALDRICH Gamecock Staff Writer A USC associate professor told the Young Republicans Tuesday mgnt tnat organizations need a year-round plan for use of radio, television, and newspapers. Speaking at S.C. Republican Headquarters, Pat McNeely said the main objective in seeking .. Jjf P^Pl lfclW T\ * r " XJp McN( Read Tke OtucMe sUSC > The Mr. USC o The events begin in Ball Room at 1:( advocates y publicity is guided by an organization's purpose. "You really should have a, strategy involving what is most important and the reasons why you want to promote it," she said. "Remember, when you use publicity," she said, "you are uomg up jfuui uiaucra ell. 1116 media. There are just so many times you can use the media and ;ely 41|B^ FREE 1 |g|| DELIVERY 254-8800 I Bodybuilding A/eightlif ting !lub ompetition. the Russell House )0 April 2,1978 ear-round only so much space that they can give away. After that they are going to sell it to you." THE NEXT STEP, proposed , McNeely, is to decide who you are trying to reach. "If you are trying to reach the whole state," she said, "you will have to figure how many television stations, radio stations, and newspapers there are." McNeely said that organizations should "decide how much money they have and decide what they are going to use that money for in publicity." "Pick out certain strategic places," she said. "Place your public and go after your public." She said one of the best sources for media locations is Southern Bell Telephone Company, which will mail organizations booklets free of i 1X1*1 tmSHSSHHE "UNH "LOOKIN( SPEND A Htp m ytuti kike (hi U ym'ie *Me Uid 1 (NEX publicity st charge. She also suggested organizations know newspapers' deadlines and alternate their announcements in morning and evening editions as well as in competing newspapers. "IF YOU'RE in the business of getting publicity," she said, "go down to the newspaper arid find out who's in charge of what you want. 1U! ax i uci c s iiuiiung cwiier man personal contact." McNeely said it is the organization's responsibility to set up press conferences. She said press releases are effective only if they are "wellwritten, sound good, and are not too long." Organizations should write their own press releases or get a copy of d speaker's speech and picture of speaker three or I Z frz 1 J 1 FT**'* f'V'gT'tf ?'vWvyryg EEBHHHHEBBH QUE CASUAL CLOTH. 5 FOR A PLEASAN i SPRING AFTERNf ifee available in (tenI mImua. walk a my pleasant 3 <*> Panto Vavitie*'6 ipiUq c*Medi*u fdt uuintiP. MAttn9 rPmfLiun vy w ? ? ? ~ ^ w mr ? W " V WV i22i MAIN ST T TO CAROLINA THE/ DOWNTOWN rategy four days ahead of time. "One *thing about a well-written nrPcc rploaco " cho coiH "in - |/ivwu i vivuuv^ k?iiv oaiu, is yyjU have to have an angle. The mark of a good press release writer is someone who writes something in a press release that is so interesting that you will read the whole thing all the wav through." MCNEELY ADVISED political organizations during election years to talk to newspaper advertising departments to get good space. Also, they need to find out how good advertising can effect the people they are trying to reach. McNeely was a reporter for the Greenville News, the Columbia State and Record, and former correspondent for the National Observer. Presently, she is state director of News Elective Services. I BBSf I \ wrw k | nnn^HmuHft< ING" r WAY TO JON?" Panto PanifuMc) at ( 4 bitch la vim \TKH) |