The gamecock. (Columbia, S.C.) 1908-2006, February 28, 1977, Page Page 7, Image 7
Med
By RICHARD G. ELLIOT
Gamecock Staff Writer
The USC Department of Media
Arts has grown considerably since
its beginning in 1973, with 26
students then and nearly 600 now.
The media arts program, which
began in July, 1973, was designated
a Department of Media Arts in the
Colleffp of HumflnitiM nnH Snninl
Sciences in December, 1976.
EIGHT PHASES are involved in
the media arts program: audio,
television, photography,
cinematography, word arts,
performance arts, direction, and
graphics.
The center tries to combine the
elements of communication to
achieve a new and creative
product.
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Students working for media arts
degrees are introduced to a variety
of skills, techniques, and
procedures in the artistic
production of media products.
joecause me department unites
many possibilities of curriculum
and students have access to all the
areas of media, and not just one,
there are no restrictions to what
the student can produce," Jeffrey
Davis, a teaching associate said.
"THE MEDIA arts program is
intended to serve as a "catalyst" in
developing creative communication
skills," said Dr. Don
Gillis, media arts department
director and USC Composer-inResidence
at USC. Gillis said
communication skills became an
art form because they emphasize
emotional and spiritual impact as
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well as informational content.
"There is an open atmosphere in
which the student is encouraged to
be creative," Gillis said. He
believes in structuring the shortest
possible time between the
students' creative idea and the
actual product.
Gillis said comoetition between
the students, Is not necessarily for
the sake of winning, but competing
to encourage fellow classmates to
be creative.
"IN MANY departments at USC
instruction is through textbooks
only, whereas in the department of
Media Arts, the student is able to
learn and experience through
doing," Dr. Porter McLaurin,
assistant director of the department
said.
"The student has the opportunity
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to use any and all of the equipment
at the center in producing in-theclassroom
products," McLaurin
said.
McLaurin attributes the rapid
growth of the department to
several things. First, a "hands-on
program" stresses participation
by creatively producing a
retrievable product.
Second, McLaurin said, "The
faculty and staff in the department
are interested in the student's
creative development. Personal
relationships between student and
teacher are developed in order for
the student to obtain the best
education possible."
Third, McLaurin said that the
department has fulfilled a need in
the field of media by bridging the
gap between the curriculum in the
College of Journalism and the
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College of Arts and Sciences.
Dr. Mary Denton, an assistant
professor, said, "I believe the
student needs to be knowledgeable
about the phases of the arts in
order to be an effective media
artist."
"Emphasis is on the use of media
as an artistic form and is very
eiiecuve Because students have
ready access to a wide variety of
good equipment," professor Frank
Elliott said.
Cooperation with the South
Carolina Educational Television
(SCETV) network has established
an internship program for media
art majors. A student works about
12 hours per week for one semester
and recieves 3 credit hours.
At SCETV, students are assigned
to various departments and the
inner workings of a television
station. "The hands-on approach is
stressed here as well," Margaret
Kalmback, of SCETV said.
Students keep a journal of daily
activities, stating what was accomplished,
their likes and dislikes
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how the program is benefiting
them.
"Teaching as a Performing
Art," co-authored by Gillis and Dr.
Leon Lessinger, dean of the
College of Education has proven to
be effective in instructional
learning. The book is used in Los
Angeles County School system in
California and in 14 counties in
Texas.
Gillis sees television as the allencompassing
tool of com
munication, especially in the
learning field.
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