Historical Newspapers of South Carolina

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Students op full-time shc tt Bikes are Joe Azor': I'' dollarfifty er, bu youwo a bigchun of taly Eat anCamnu rat RODNEY SHEALY A men's store selling to Joe Fraz Muhammed All and a bike shop may not much in common. But both are full-time bt run by full-time USC students. Ed Hodgens and Tom Keeles have be friends since the sixth grade. Two years friendship, along with Ed's sense of sales and marketing and Tom's spirit of ad resulted in their partnership in a men's store, Nottingham. On mostly borrowed money, the two ob building in the Parkland Shopping Center their shop by hand. Ed, a senior looking toward a career in industrial marketing, is attending night school to keep his classes from interfering with his store hours. His younger brother pe Jerry is also employed as a salesman. Ed said he thinks his experience gained the store, plus various other work experie have given him a better education by the graduates. He had about three years expel retail clothing before Nottingham was op Tom Keeles had never had any experien clothing business. An engineering major, h entered the business for "adventure". Both Tom and Ed said that one of the rei the success of the venture is that Nottingha the customer a better deal. A student disc per cent is available to all students on pre of their ID's. The customers are not limited to however. According to Ed, about half thei are young businessmen from 18 to 35 years 4 One of the biggest problems of their bu the location, Tom and Ed said, which force: generate their own traffic to their store. Ti (Phofo by they employ radio advertising on three sts Geoffrey Darling) the past two years, they said their advert amounted to over $14,000. Y ... COME TO MAMA LEONE'S" will be Mama Leone's Wednesday eve e we'll be serving dinner Italian-style. A t mind. it's a small price to pay for such t. University Dining Service. One of their most unusual experiences while ier and operating the store occurred this summer. In the iaer same week, both Joe Frazier and Muhammed All ie to visited Nottingham. Frazier purchased a pair of sunglasses. Everything else was too small. n close Last spring, Nottingham sponsored a concert at Carolina Coliseum featuring Badfinger and the ago t Doors. It cost about $17,000, and "people said we venture, were crazy", Tom remembered. Jerry added that clothin they knew nothing about putting on concerts when hg they started. They lost two hundred dollars on it. am a While Ed and Tom keep up with the latest trends md built m clothing, Joe Azar's business also started with a new pasttime-bicycling. Joe was riding a bike before it Le wanted "a personal became a fad. When the bicycle ype of thing where craze hit campus, Joe was ready for it. He liked bicycling and had ple could come and friends who were not as well versed on cycling as he was. That hang around." is how The Cyclist bicycle shop came to be. through In October 1970, Joe opened The Cyclist at 911 ice, will Sumter Street. He never intended for it to become a time he money-making operation. Instead, he wanted more ience in of "a personal type of thing where people could ned. come and hang around" and where he could offer .e in the the very best bikes and repair work. People have said he been known to turn down the free services of the dealer from whom their bike was purchased and sons for pay him to repair it, Joe said. m gives A senior, Azar schedules mostly morning classes unt of 10 in order to work at his shop. He said, "When I'm entation here at the shop, it's open, and when I'm not, it's closed." He added that he was usually there most of tudents, the afternoon. patrons Services of The Cyclist include just about .d'. everything there is to bikes, Joe said. In the winter, iness is He usually makes bike frames. This year, Joe has them to taken on an added responsibility as head coach of do this, the Booker T. Washington high school cross-country tions. In team. He was also one of the founders of the USC sing has Cycling Club. Roof Jewelers REGISTERED DIAMOND RINGS Welcome Student Credit 3 Locations To Serve You 1221 Taylor Rosewood Shopping Center 503 12th St. W. Columbia Baggies from *16 Because you're not constructed with an gles, our fresh idea is trousers that have a touch of room for roundness. Human. Hence, the pleat topped pant revisited. And the neat revival of comfort shown here. In many fine fabrics, so choose - soon. BRIITTON'S DOWNTOWN OPEN FnRAYv NGHT 'TL P.M.o