The gamecock. (Columbia, S.C.) 1908-2006, December 06, 1963, Page Page Five, Image 5
Costume E
With Vien,i
t It's no accident that fashion
minded women go for the high
powered, low-priced elegance of
costume jewelry - but it was an
accident that gave them this fin
ery in the first place.
Two hundred years ago, a
popular do-it-yourself project was
the attempt to make gold from
base metals. One of those who
tried it was a Viennese jeweler
named Joseph Strasser. In the
course of his experiments, he dis
covered quite by chance that
s"glass smeltings produced a spar
kling material that bore a remark
able resemblance to diamonds. A
little cutting and polishing, and
he had invented the rhinestone
and launched the modern costume
jewelry business.
But when his daughters wore
the new sparklers, they were
hauled into court! The charge
was a grave one: usurping the
royal privilege of wearing dia
monds. Strict laws of the period
forbade commoners even to own,
much less to wear, gem stones.
In the end, Strasser and his
daughters were saved from the
law's clutches by the Emperor
himself. Francis I was a spare
time alchemist who had tried
the gold-making stunt himself
and knew all about the glass
smeltings.
But his wife, Empress Maria
Theresa, had the last word: she
ordered the invention sold to
France! Thus she made sure that
she would not be outshone in her
own territory, at least.
By the 19th century, women
were wearing costume jewelry -
but the stones had to be labori
ously cut by hand. The man who
changed all that was Daniel
Swarovski, who invented the first
cutting machine in 1892. Swarov
ski, the son of an Austrian glass
cutter, moved his family to the
Tyrolean village of Wattens and
set up a factory there.
Rhinestones, called "Chatons"
by jewelry - makers, get their
popular name from an unlikely
so'Jrce: cracked pebbles! Strollers
along the banks of the Rhine
noticed that when river water got
PATRONE'S CL
TW
713 MAIN STREET (Across From
1209 PENDLETON ST. (Across Fi
Designed for
This is the look college wome
a love itself, yet with a knoi
makes it very much "today."
It's the kind of look we've <
newest of the famous Artcai
all Artcarved rings, it's styl
anteed in writing for permi
Star now at any Artcarve
designed for you.
-See Desert Star only at these
Anderson -
KINGOWFS JEWELRY
Belton -
HANKS JEWELRY
Camden -
bCAMDEN JEWELERS
WaihaN!
R. A. t#
?welry Histo
ese Jeweler
into the crevices, the pebbles t
sparkled like tiny diamonds. f
Later the name was applied to i
the glass stones which dazzled t
the eye when hit by the sun's a
rays.
There are more facets to the c
FOR THE LASS with the deli<
with sapphire-blue Swarovski crystals
considered the finest by those in the
by makers of quality costume jewelr
the U. S.
creation of fashion jewelry than c
you probably ever suspected.
Rhinestones, for example, are
shaped from a round glass ball
by a complex arrangement of
grindstones and rotating steel
rods in the Swarovski process;
the rods turn again and again
EANERS & LAUNDRY
0 LOCATIONS NEAR THE CAMPUS
rhe FeId Nese - Next To "SAMMY'S"
om CORNELL ARMS)
you, forever
n adore.. .styling as timeless
ving contemporary flair that
lesigned into Desert Star...
ved engagement rings. Like
ed to stay beautiful... guar
nent value. See new Desert
d ,jeweler listed here. It's
ithorized Artcarved Jewelers
Columbia -
SYLVAN BROS.
Gaffney -
SELF & SONS, JEWELERS
Summerville -
DORCHESTER JEWELERS
ry Begins
s Accident
ill the grindstone has cut all the
acets on one side, then the stone
a up-ended so that the same
hing can be done to its other
ide.
Strictly speaking, only white,
lear stones are rhinestones;
ate air, this new necklace made
and tiny pearls. Swarovski stones,
trade, are imported from Austria
e all over the world - including
thers are given an amazing
ariety of hues, with the color
made right into the raw glass.
Also unusual is the Brillion, a
ew variation on the traditional
rilliant cut. In the Brillion, each
ay of light becomes a kaleido
cope. The simplicity of its cut,
vhich enhances this effect, also
nables the stone to be used as a
olitaire, or as the center stone
n combination with others. It
,omes in a range of precious and
semi - precious stone colors, as
vell as in new "Romance" colors.
It all might have amazed Ier
t r a s a e r and the Viennese
Luthorities. But these days, daz
ling jewelry effects come about
>y design - not by accident.
In these troublesome times It
takes some doing to keep one's
perspective - to appraise world
sonditions with intelligence -
and to come up with satisfying
answers. This boo0k, Science and
EIealth with Key to the Scrip
;ures by Mary Baker Eddy, has
ielped many of us to do this. It
!an help you, too.
WVe invite you to come to our
neetings and to hear how we
ire working out our problems
hrough applying the truths of
Thristian Science.
CHRISTIAN SCIENCE
OR GA N IZAT IO0N
University of South Carolina
Columbie
Meeting time: 5 p m. Fridays
Mteeting place: Russell House, Rm. 102
Science and Ilealth is availaMle at all
'Aristian Sciene Reading l?ooms and at many
On 'Home For
Giver
IVe
WHOOSH . . . AND AWAYY
or, just as accurately, Joe Carolina,
days. It may he New York, or onh
got away with this kind of moving
BY SUSAN LINDAU I
Staff Writer
All right, kiddies, speed time is
here again.
Now we must study this topic t
carefully if we are going to speed
in the best manner. There is
something delightful about this I
time of year (holidays and pre- t
holidays) that makes it necessary t
Euphrosyr
Elects Mei
The new members of Euphro
synean Society, an honorary lit
erary club for women, were en
tertained by the old members at
a tea held Tuesday, Nov. 12, in
the Azalea-Jasmine Room of the
Russell House. The president.
Priscilla Elder, welcomed the new
initiates, and they were served
refreshments.
The newly elected members
are: Ruth Petersen, Pat Wilkins.
Patty Steele, Nela Danforth,
Nona Walker, Jane Wasson,
Curry Harrison, Linda McAfee,
Gail Broughton, Susan Reed,
Susan Anderson, Elaine Outz,
Jane Woodle, Evelyn Godshall,
M a r g a r e t Scherffius, Jeanette
Montgomery, Marion Boyd, Har
riet LaBlorde, Barbara Seigler,
Roberta Meares. and Emily Red
ding.
Euphrosynean Society has ap
proximately 35 members, and is
the sister organization of Eu
SYLVAN BROS.
South Carolina's Leading
Jeweler
SINCE 1897
1500 Main St. Richland Mal
think
young,
say
'Pepsi
please!'
PEPSI-COLA
Columbia Pepsi-Cola
Bottling Coa
SThe Holidays
[he R4
YY THEY GO . . . Joe College.
is on his way home for the holi
Gose Creek, S. C., but if you
over Thanksgiving, think twice.
or us to travel in the most rapid I
f fashions. In order to speed in <
n educated fashion, we drivers
f wheeled vehicles need to know
omething about the meaning of
he word speed.
This word is derived from the
knglo-Saxon spedan meaning to
asten, to prosper. According to
he Webster Encyclopediac Dic
ionary, speed can be interpreted
tean Club
nbers
phradian Society, a men's literary
Society. To be eligible for mem
bership, a girl must have a 1:
Average in English 11, 12, 21, and
22.
PhiEps
Choose
Officers
Phi Epsilon Pi fraternity, Al
pha Theta chapter, held elections
of newv officers. They are: Mark
Lehmann, superior; Alan Zateoff,
vice-superior; Kenneth Friedman,
recording secretary; Gary Poli
koff, corresponding s e c r e t a r y;
Samuel Solomon, treasurer; P'aul
Rundlbaken, leldge master; and
Charles Altman, house manager.
The Phi Ep pledge class electedl
Andy Penztell as its presidlent.
Three new brothers were in
itiatedl into the USC chapter. The
new actives are: Charles Alt man.
Joe Adleson, and Vick Sorid.
CAMPBELL':
PHARI
Cornell
DR UGS - SCH(
NOTIONS - SO
CANDY
M
AT
LOC
)ad A
There'll bw plenty more other relati
and Christma-, i% no time for farnil,
you want to BE ABLE to drink. don
wtudlent shall bite the dust.
smaking haste, having success q
r prospering. That is to say, fa
irough speed we should prosper. t<
Now that's saying a mouthful; p
just indicates that our rapidity s
I the highway ought to bring v
s some sort of fruitful gains. t
hat doesn't mean that just be- r
tuse we will get home 10 min- t
tes earlier for those jolly bottled b
pint days which include I)ecem- d
er 25. we should maintain a b
peed of 80 MIIi all the way I
ome. Of course we want to get i:
ome, or even get to them todies q
Wlary Houston
Tells Plans OJ
Mary Houston Armstrong, re- t
erred to simply as "'M. 11." by
nany of her friends, is president
f Chi Omega sorority. Mary
louston pledged Chi 0 her fresh
nan year at USC and was chosen
)resident of the sororit y last
February.
Her duties as president include
>rganizing all activities. making
;ure that the other officers carry
>ut their duties, and "attempting
0 see that everything runs
moothly."
She is still a member of the
,uphrosynean Literary Society
mnd remarks, "I'd rather he ac
ive in a few organizations an(d
levote my time doing things
(4r rec tlIy. T'he sorority is my
naini interest.'
As the Christmas seas n ap
>roaches, Mary 11 (uston report:
hat C'hi O) sorority is swamped
vith holiday plans. Every yemi
he sorori ty chooses a needy
amily in the C'olumbia area and4
rathmers food and clothing for
hem. Each sor'ority' member se
c(ts one of the ch ildr1 en ami
urchases toys, (dolls and play
CORNELL
4ACY
Arms
OL SUPPLIES
IA FOUNTAIN
ILK
COF FE E
SAND1
MANY CONVENIEb
ATIONS ON CAMP'
aKs
DISTRIBUTING C4
Brake
rns-bound travelers on the roads
di-a--ter. A- the story says, if
t drive. Fast. Or another speedy
uickly, but there is the small
cetor of maintaining the ability
> enjoy the old egg nog, etc. To
at it bluntly, this speeding
iou!d not lead us to ill-gotten
ains such as four points added
the old license. Listen, y'all,
ra1 ly. traveling down those good
pe highways with much speed
great fun but not if it en
angers the drinking :i,lity of the
Ody. So. kiddies, take heed:
on't speed if it leads to lessen
ig of any of the essential social
ualities.
Armstrong
Chi Omegas
hings for him. The girls take the
urpi ises to the children the last
lay before Christmas holidays.
('hi O's Christmas semi-formal
lance will be held December 17.
MIari I l uston Armsxtroxng
he~ Chi (' ared x now~ industrio usly
raxct icing for Song Fest, at sing
g comapet it ion among all1 seven
trorit ies, and t hey are also going
take part in the All Sing
'histmas Caroling.
Sunday, D)e c emb er 8, Chi
1nmega is holding a pledge-active
etrleat at the "Y"' camnp.
Mary 1Houstton, an English ma
.'r fromn (ouluila, Tennessee, is
nj ying her senior year but
loioking forward to getting Out."
he will graduate in .January but
ayVs she "hopes to he hack prac
ice teaching in Columbia next
emelster.'
VICHES
IT
(JS
1. INC.