The gamecock. (Columbia, S.C.) 1908-2006, October 25, 1963, Page Page Three, Image 3
Problem.
rUO.
THERE IS DEEP MEANIN(
cramming-er. You have seven di
painting. Send guesses c/o USC
Bygone Ca
Beer 'n' Bi
Down through the years, co
lege students have gained fan
(and notoriety) with outlandis
practical jokes on our nation. Wh
will ever forget the "guppy-gull
ing" of the 30's, or the "pant3
raids" of the forties, or even ti
"phone - booth stuffing" of to
fifties? The sixties have seen ou
college kids whirling around i
washing machines in a "safe-oi
the-ground" simulation of Joh
Glenn and o t h e r astronaut
(These stunts have received tl
accolades and diatribes of ti
press, and the students perpetra
ing this wild stunt have been aptl
labelled "astro-nuts.")
In the magical, and often ui
real world of college life, ni
merous inexplicable stunts ha
been the vogue, become popula
received widespread publicity, ar
have passed on to an untime
"
Compul
Gerald Bourland, B.S., Ce
College, '61, picked Wester
offered many interesting ar
tunities in his favorite fields
processing. Gerald's work he
testing and documenting c
each one a different and ext
Also of great Interest to C
Western were the Company
ment courses and paid Tul
knows, too, that we'll need I
pervisory positions within th
he's getting the solid experie
Right now, Gerald is wor
sub-system for maintaining
consists of seven distinct co
Wetern EIec'tr
AM EQUAL OPPOATUNITY LNPLOYER
Principal manufacturing locations 1
E'nuln.arins Raesarch C'enter. PrIrm
For Public I
in this thought-provoking photography. I
iys to contemplate and uncover its actual
lox 3477. They will be published next
rnpus Fads R
ters A Perer
1- demise only to be replaced by tc
e other fads even wilder and more w
h unreal. h
o One fad, however, w h i e h s
erupted countless years ago prob- a
ably from the tables down at
e Morey's where the Whiffenpoof- A
e ers wanted a little more zest to n
r their nightly rounds of beer, was g
n the addition of Angostura aromatic n
i- bitters to their mugs of foamy. r
n What apparently happened dur- b
3- ing one post - football session, is t
e that a younger Whiffenpoofer, at- li
e tempting to be a pacesetter and
looking to start a new fad (he t
y didn't like gulping guppies), IL
raided his dad's home bar and i1
a- came up with the tropical ingredi- t
a- ent. In an attempt to impress the &
,e upper classmen, he dashed it into p
r, his mug, added beer to it, and t
d discovered immediately that it a
y gave a distinctly different taste a
leet Gerald Bourlan
:er Systems Assocla
ritral Missouri State operate as one rot
n Electric because it tion of tying togeth
d challenging oppor- actual customer or
-automation and data if you, like Ger
re consists of writing, standards for yours
omputer programs - the qualifications
icting assignment. Opportunities for fi
erald when he loined liberal arts, physic,
s numerous manage- as well as for elect
tion Refund Plan. He engineers. For moi
o fill thousands of su- copy of the Westei
e next few years. And booklet from youi
nce needed to qualify. Western Electric
king on a verification Broadway, New 'w
production control. it arrange for a pers<
nputer programs that tern recruiting teal
CPMANUFACTURI'NG AND SUPPL.Y UNI
1 13 cities . Operating centers in many of these same c
matn, N.. . Tl.hne Corpm SkokIa. III.. Utltie Rock. A
ondering
(amecock Stall Photo by Jarrels)
t's a prepare-the-brain-for-exam
context - and it's not a finger
week.
ecounted
inial One
> the brew. The Bitters bottle
,as passed around from hand to
and, and all joined in with their
eins of Beer 'n' Bitters in still
mother chorus of you-know-what.
That's how it probably started.
.nd it hasn't stopped. A peren
ial favorite at college get-to
ethers, and other campus she
anigans, the Beer 'n' Bitters has
emained curiously a college fad
ut one that refuses to fade like
ie guppies and phone booths, and
ke the washing machines will.
Beer 'n' Bitters seems destined
remain a college favorite-that
until the grownups latch on to
and take it as their own. From
hen on in, it will undoubtedly
weep the country, with nary a
assing reference to its beginning
hose many years ago in Morey's
s the brainchild of a weak
tomached undergraduate.
d
te at WE
tine which performs the func
er and verifying forecasted with
ders.
aid Bourland, set the highest
elf, enjoy a challenge, and have
we're looking for - let's talk!
Ist-moving careers exist now tor
tI science and business majors,
rical, mechanical and industrial
o detailed information, get your
n1 Electric Career Opportunities
Placement Officer. Or write:
Company, Room 6405, 222
ork 38, N. "i. And be sure to
nal interview when the Bell Sys
n visits your campus.
rtes plus 36 othters throughout the U. S.
,a,. n Ge. Ho. 19 radw.a... New, vor,
Observe
Campaig
Cites Variety 0
To Voters' Inte
BY KATHLEEN HIGGINS on
Feature Staff Writer for
Did you notice any of the cam- far
paign signs put up by the candi- car
dates in the freshman class who s'K
were running for student offices? Wt
The question is purely rhetorical. ing
A better question would be, How ter
can you escape the agony? ca
One must admit that the signs nm
were interesting, though. The thf
originality, artistry, eloquence and w"
relevance of the posters was jec
positively astonishing; we refer,
of course, to the lack of the fore- ter
going qualities. of
Appealing to an intellectual 's
level of sub-zero, the quality of mi
the campaign signs was definitely is
in the Carolina tradition. The lea
freshman candidates are to be
commended for adapting to and se(
fitting into the student body with wr
such ease. tui
Appeals Varied fal
The appeals of these signs were
extremely varied. Some of them is
merely gave the name of the
candidate. The purpose of these Vu
was to make the voter remember
a name. The voter sees the name th4
MeMaster 4
Open With
BY BETTY CAPERTON
Feature Staff Writer
The opening at the end of this
week of the art gallery in Mc
Master was announced today by
Edmund Yaghjian, Head of the
University Department of Fine
Arts.
The gallery will hold a series of
eight or so exhibitions this year,
the first of which will be the Na
tional Association of Women Art
ists' Travelling Graphics exhibit
which will run for about two
weeks.
This exhibit has been shipped
around the country to museums,U
colleges, and art centers, from
New York to Texas to Washing
ton. It comes to USC from the
Massillon M u s e u m , Massillon,
Ohio.
We can
for you~
Jwbolesa
We'll send you one fi
SPEED STICK DEOI
only one per person-ou
if you send us the coup~
25# for postage and han
You'll enjoy the clean
man's way-to all-day de
MENNEN SPEED ST
deodorant, goes on so wi<
3 times the area of a na
Goes on dry, too-no dril
So be our guest-send
MENNE N
FOR MEN
TEMENNEN CO.,
Bx200 SS, Morristown, N. J.
Gentlemen: Send me or
I enclose 254 for postage
MAMR
ADRRa
CrrY~
r Find:
rn Posi
f Appeals
fligence
the ballot and marks it, because
some reason the name seems
miliar. Those candidates who
afford the most and biggest
nas have a decided advantage.
at the candidate is campaign
for is unimportant. As a mat
of fact, he does not have to
npaign for anything at all. The
rortant thing is to have a name
It is easy to remember. Other
ie the mind of the voter is sub
ted to an undue strain.
)ne interesting sign was writ
on a sheet hanging from one
the boys' dorms. It read, "
the girl for the job. You can't
ss if you vote for ." It
thought provoking, to say the
st.
I'here were several signs that
med to appeal to the criminal
ich is in almost everyone's na
*e to some extent. The following
1 into this classification.
'What the freshman class needs
a VICE president. Vote for -."
'Why don't you just go to
te for Vice."
'_separates the men from
boys, but not from the girls.
allery A
Graphic
*
WINTER REFLECTIONS by
honor winner, 1961, typifies jus
represented in McMaster Callery
~et it
ill-size MENNEN
)ORANT free (but
r supply is limited)
on below with only
dling.
fast, neat way-the
todorant protection.
ICK, the man-size
le it protects almost
arrow roll-on track.
~, mess or tackiness.
for yours today.
SPEED
STICK
deodoraa.t
Le free Speed Stick. I
and handling. I
IE-.-Tr
F rreshi
:ers Obi
Vote for the VICE of your choice.
Vote "
"Vice is nice,/ And is
best."
It seems strange that this per
son thinks that vice is an essen
tial part of student government.
One sign on the campus em
ployed the snob appeal approach.
"Elect the select. Vote __- for
freshman president," it read. This
campaigner is to be commended
for his originality in using one of
the oldest gimmicks of the ad
vertising trade.
Another sign makes its appeal
to the herd instinct. The caption
was:
"It's no big thing.
But it's growing
The votes for .
Join the crowd."
This candidate is certainly to
be applauded for his ability to
employ three collegiate cliches on
the same sign. If he continues to
develop his potential, he will be
a "real cool cat" by the time he
is a senior.
Familiarity Appeal
Another type makes its appeal
by connecting the name of the
candidate with something that is
familiar to or enjoyed by the
voter. Cartoon characters and
rt Shows
s Exhibit
art ehibit - seao
amles~ ofemrrent technique
of prhibit maing -ething.io
cthe sihogrp, maelief prie
wiersfrom thenannualodeut,ban
tixtus of vaionaussmediation
corpomedn 47Arti,ntisex
Inpclue ar the urren tecni1962
Mlof rnomknr wtinr, Hln
cut,rdithographics relifmpates,
ser igh, Mnchaoct,a"
miatrolns own varis meomp-in
haIo ncluded n the how.96
Mdlon Hoo wErs Heln
toaria gaphics caimun of
th soiation wppthuWntyefr pe
ao peelina'e I of Thord-f
has orkinldeins tetu'n re
musne o invesmentes
and alergy Foutor prosp
tonact deas campu balk
offeMrs oppheotunt for8
andeergy. For p.oe
sona deail an Tck
nan
'oxious
parodies of commercials were
Aharacteristic of this category.
Such were the following:
"lie's 9Pt 44/100%/ pure for
frosh v.p." That is fine, but how
me'h leadership ability does a
bar of soap have?
"Run for secretary? Mother,
please, I'd rather let .._ __ do it."
After reading this, one is in dire
need of the well-known headache
remedy whose advertisement is
parodied.
"Brother Dave says, 'Think
positive instead of negative.' -_
senator." This is something new.
We have heard of thinking posi
tively, but how does one thinl
positive? Brother Dave may be
allowed to speak his own brand
of grammar, but is it too much to
ask that those running for office
at the University campaign with
a dignity proper to the office in
stead of posing as hayseeds?
Idiot's Delight
The last category of campaign
signs could well be called the
idiot's delight type. These are de
signed to flatter the intelligence
of the voter. Included in this
group were:
"How to stop a charging ele
phant? (Take away his credit
card.) Treasurer." This is
extremely funny. However, since
when has the office of treasurer
been a laughing matter? It is now
clear to us that the Society of the
Prevention of Elephant Jokes is.
indeed, a worth-while organization.
"I cried all night. I forgot to
vote for for senate." This
sign evoked emotion, all right -
anger, pure anger.
"Help wipe out -. Vote for
pay toilets." If anyone under
stands this sign, will he please
leave i note in the Gamecock of
f ice"
treasurer. She counts
good." It is agreed that it is un
necessary to flaunt one's ability
to employ the English language,
but it is hoped that we at Caro
lina have progressed beyond tho
Baby Ray level of the first grade.
"I say," said the monocled
hound dog, "do make - .. your
secretary . . . cheeri-o . . ." Such
then. are the glories of democracy
on the Carolina campus. Need we
say more?
Classified
Unclassified
SPECIAL DROP OUT SALE - I
am separating myself forever
from the agonies of ENGINEER
ING. For the pitifully low com
pensation of $15 dollars, you can
be the proud new owner of one ol
the most impressive status sym
bols available at any price, a gen
uine CIVIL ENGINEER'S HAND
BOOK. Also offered in this fabu
lous sale Is a DIETZEGEN SLIDE
RULE, going also for $15 dollars;
this micromatic trig log duplex
monstrosity will equip you for any
conceivable problem advanced by
the physics or engineering depts.
And the final item in this wallet
breaking (mine) sale, is a four
band communication receiver, an
electronic wonder created by the
Lafayette Company--for a measly
$50 this can be yours. See Dave
Henry, 339 Preston, or call 3281.
IUALI
UTUNITY FOR
THIUSIAST
;t and most respected
COMPANIES Is seeking'
man or woman student
is representative. Plant
'amt through sales of ot
imous imported classIs
cord albums of suprm
tal Interest to st,edent.4
e Interested In classical
yther than time, Interest
lctus, writs, giving peed
Iround.1
Yak Cit, u.TSS3S.
TSD ATI