The gamecock. (Columbia, S.C.) 1908-2006, December 10, 1937, Page Page Eight, Image 8
. F. WILLIAMS, JR. - - Editor
Oeorge ZUckermat
ASSOCIATfh Society Editor; t
Aarles Lee. WatherinM Albert Roulin. P
eetate Editors: 8. O. 1! d s.Jr.. 0o irtsAy
a~soo, Associate Yansetr _Idltoee: ChalA.
kiasen. -Foster Smith, Buines Mana- 8'I
g r. t eEnts mStp.e, Marrt ollln, Aseo- Colt Hendley. E
ginia Brown. Dar
Jane Crout, Eleal
HAROLD PRINCE, Managing Editor jamin Polayee.
Gamecock Must Have
More Appropriation
Appropriation of the first semester for
The Gamecock was $1,056.00. This is prac
tically the same amount that has been given
to the student weekly over a period of years.
Under rising prices for labor, printing and
materials, it is imperative that The Game
cock receive more money from the Univer
sity.
The activities fee was raised but we ask
that some other fund be found to enable
The Gamecock to continue its high quality.
The paper is printed by The State Com
pany which has had to raise prices due to
a general rise in the price of ink, paper and
labor. However, no additional money has
been given to the paper in order to meet
these prices.
The business department of The Game
cock is selling as many ads as possible each
week but still not enough money is being
collected to meet expenses. Newspapers do
not run over 40 per cent of advertisement,
leaving 60 per cent of the paper for news.
The Gamecock clings to that policy, an im
perative one, but even after getting .40
per cent of the paper filled with ads, not
enough money is collected to pay the ex
penses of having it printed.
This year, The Gamecock has been putting
out a new streamlined newspaper, one that
will do immeasurably good as a drawing
card for the University among high schools.
At the present, each student in his ac
tivity fee pays 75 cents for The Gamecock
per semester. That amounts to 5 cents per
issue.
Only three members of the staff receive
any pay whatsoever and it so siiai Lhat it
is usually given to the Christmas fund to buy
half a hundred post cards.
Everything has increased but the appro
priation for Carolina's student weekly has
not increased in proportion.
This year, thirty issues will be printed.
This is five more issues than have ever been
published in the history of the news organ
at Carolina. The additional issues couple
With rising prices to demand more money
from a University appropriation.
THE GAMECOCK MUST HAVE
MORE FINANCIAL ASSISTANCE AND
THEY MUST BECOME REALITIES
BY THlE SECOND SEMESTER ! DEAR
CAMPUS FATHERS, FORGET THE
RED TAPE AND COMMITTEE MEET
INGS. GIVE US ACTION - AND
FUNDS.
Want Ad: Needed
One City Editor
The Gamecock has undergone radical
changes within the past year, all in an ef
fort to make for the students at Carolina
a better news organ..
Improvements have b)een madle, the out
'modedi constitution has been made up-to
dlate andl the staff has increased. There is
still one spot on the staff that is weak. Trhere
is no city editor nor anyone to handle his
duties.
Every newspaper in the world has a city
editor. Hie handles the staff, sees that they
cover thleir runs, see that they get special
stories. He is tile contact man with the
reporters.
In the past, these duties hlave been han
dled loosely b)y the editor, tile managing
ediitor or anyone who had time. This un
systematic coverage of campus news often
results in large stories being missed.
With a city editor, every professor would
be weekly contacted and every story would
be in the hands of the managing and city
,editor by the deadline on Wednesday night.
The need for such a person on the staff is
imperative. The literary societies control
The Gamecock. They are able to hold a
joint meeting, create this position and go
back to their oratory within 30 minutes.
Their action with the constitution was ad
mirable. Can't you literary societies do one
more good deed for this publication?9
#TUENTULD8ADB
1. 8poets Editor; Leola 'Garety, .
I$tty Qomatock. 0o-ed Editor;
aet. i i:
APT WRITERS
I McGrath, Paul League. vitr Founde Jai
Henderson, Barney Beldlenan, ROBERT ELLIOTT (
or Cannon, Paul Barrett, Ben.
Entered as second clau matter a
November
Gamecock Defends
New Principles
Gamecock readers may think the staff of
this paper is made up of revolutionary
journalists, or even of pseudo-journalists
who don't quite know what they are doing,
but we have an idea of what we're working
forward to and once we get make-up and
newswriting principles pretty well estab
lished to our own liking, we will settle
down . . . just a little.
The Gamecock, in all its new styles of
banner, make-up, and newswriting, is striv
ing for both simplicity and attractiveness in
typographical appearance and for readabil
ity in news story style and presentation.
Any changes we make are ones that we
think will find use in newspapers of the fu
ture. Of course, we make mistakes ooca
sionally.
New type faces were obtained for use in
The Gamecock headlines this summer.
We decided this fall to discard most of the
newspaper traditions which had become
traditions merely because no one had taken
the trouble to change them and not because
of their merits in appearance and read
ability: Our standards now for judging
style in headline writing and in news pre
sentation are: Is it pleasing in appear
ance? Does it read well? Will it save time
for our readers?
We believe our staff is learning more about
newspaper writing and make-up this yea.r
than previously merely because the members
are exercising their own judgment more. In
stead of using a certain headline or news
story form on the basis that someone has
used it before, the fellows are trying to find
reasons for their choice.
In previous years we had 'a schedule of
headlines showing uses of each and of their
combinations. This year we tacked up no
such schedule. The Gamecock editors select
headline forms and plan make-ups they
think will look and read well, "It has been
done before" is no longer a valid excuse for
deciding journalistic questions.
As we said, fewer changes will occur in The
Gamecock during the remainder of the year.
We shall never stop making changes, how
ever, which we believe will help make the
paper more readable.
Editorial "We"...
There is an old explanation among news
lfppe men that the fondness for the ex
preCssion "we" in editorial use arises from a
need of intimidating irate readers who
might he afraid of tackling more than one
editor.
Even though it may be impudent to dis
credit that explanation, there is another
that edlitors often must admit to themselves.
And that is, that as a class editors are about
the worst plagiarists in captivity, and very
little of what they write mer-its the first per
son pronoun.
The editor i-cads and talks and listens to
countless expressions of ideas. He may
scan a dozen exchanges commenting upon
some news of the dlay, and talk to a dozen
more persons about it. Hie gets letters and
hears radlio commentators. And then when
lie gets around to writing a piece of his own,
his mind is a jumble of many contributions.
Very little of what he produces is his own,
excep't the arrangement.
Consequently when the editor wvrites
"we" he may not only be seeking anonymity
but also he may be paying unconscious
homage to the ideas that have come to him
in one way or another from others. Maybe
the editor is thus trying to give credit he
cannot place more accurately.
Perhaps it might be wvell for all persons
expressing opinions to say "we think so."
For the chances are that it is not the individ
ual who is thinking, but the individual plus
a dozen or a hundred or a thousand other
minds with which he has struck fire. And
perhaps if we are not quite so personal in
our opinions, we will manage thereby to
keep our minds more receptive to new ideas.
Because if we become too impressed with
our own brilliance, we may cease to place
proper importance upon the idea gems that
come to us and our own progress is thereby
slowed down-Birmingham Nws.
EIE
COCK
mary 30, 1908 N
ONZALES, First Editor
t the stofice at Columbia, 8. 0., cI
20, 1908 I.c
* Editorial
In Pictorial
SHORT SHORT STOR.Y
CAQ+ s
HARRY
.AE TCRRy N
IS N 1 - =
MOM.-Ic VEOU HAV TO DRINK
LEA.VE H1E CAR~ IN 'C4FI 6ARAGE
National Safety Council
*Camerature
By Walter A. Connolly
Every person who intends to make
good photographs requires a simple
understanding of the meaning of color
and its significance in photography.
Beginners are frequently staggered
by the variety of films with fantastic
names on the market. Coifronted by
names like: "Super Plenachrome,"
"Panchromatic," "Verichrome,". "Fine
Grain" and by claims of extraordinary
performance for these materials by the
manufacturers, the novice rightly con
cludes that photography lies in the
realm of the occult.
Various brands of photographic film
are color-sensitive in varying degrees.
For example, "Panchromatic" film is
equally sensitive to all colors in the
visible spectrum. "Orthochromatic"
f im, the te^1h2.3c.. namne f' r "P!enah
rome" and "Verichrome" film, is sen
sitive to all visible colors except red.
Ordinary film is relatively insensitive
to red, green, yellow and orange.
For most out-of-door photography in
daylight, any "orthochromatic" film
is quite adequate and satisfactory. This
is not true in artificial light.
When we wish to photograph a land'.
scape with clouds, it is necessary to
employ a filter in front of the lens of
the camera.
All brands of film are sensitive to
blue light (daylight) and to white
light. ''he function of a filter on the
lens of your camera is to absorb some
of the blue light so that the photo
graphic effect of different colors cor
responds to the brightness of those
colors to the eye. Thus by using a
filter, clouds will be accentuated against
blue sky.
* Back Talk
Mir. F. F. Williams, Jr.,
The Gamecock,
University of South Carolina.
Dear Dinky:
Let me express to you my apprecia
tion for the recent letter written to
me, especially because it was written
before the Miami game was played.
The things set forth in it makes me
feel grateful that "there are some" who
understand' and want to see things in
the proper perspective. You may rest
assured that we on the coaching staff
greatly appreciate your efforts in our,
behalf and as long as I anm head coach
at the University of South Carolina I
wvill fearlessly and courageously carry
on my work, making decisions on my
own volition rather than by public up
proval or disapproval.
I would like to take this opportuni
ty of expressing my admiration for
you and your paper. You are doing
some fine wvork.
Yours very truly,
Don C. McCallister.
* Smoke Rings
By Fred Brandt
Enough money is spent yearly on
cigarettes by students at Carolina to
send 100 students through school for
nine months, enable him to pay all
University fees, buy books, pay board
and rent, buy clothes and miscellaneous
personal articles, according to a stur
vey taken this week by a group of
journalism students.
Everything is based on estimations.
Approximately 70% of the student
body smoke 105,000 cirgarettes a week.
Smoking continuously for 12 hours
dlaily, it would take one man nearly
three years to smoke this number.
If the- cigarettes smoked in seven
days were placed end to end, they
wyould form a chain that would en
circle the entire campus 12 times.
Based on a year's estimation, these
tiny cigarettes if placed end to end
would cover a distance of 257 miles.
Think of driving by a chain of cig
arettes from Coulmbia to Atlanta Ga,
If all these cigarettes were smoked
within 12 hours on the Carolina cam
pus--there would be a dlam lot of
7 Member 1938
isociaied CoIeii Press
Durbutot of
Colle6iate Digest
PRISVNTSO PON hA.. ....NO BY
atonal Advertising Service, Inc.
CoUete PubUshers Represeetatloe
O MaDIsON Avi. Nsw YoRnc. N.Y.
ItCAGO " BOSTON " SAN PRANCtSCO
S ANSELII " PORTLAND " SEATTLS
*in a somes
lower case'
by tribble
mu
irridescent, dew-scented,
star-splattered, neon-spang!
NIGHT
is a maiden's hair falling
in long
dark
tresses
from the hidden brow of d:
ah night, ah love
i whisper to you,
laugh and run
my fingers thru you!
* *
pat jeter seems well on her way
lady" balloting, with the s. a. e's trc
transfer from winthrop... .a tipsi
university hi-ho kiddie, is gee-good
williams, who damas danced lib wl
with freshman cone's forehead tues
beth crout....ann haigler and a
again after a five a. m. mix-up th
* *
that searson guy drifted into a i
light and ordered five hambur
comebackless as a cockroach was
tendant looked up, innocently ing
a cow?"
* *
frosh henrietta culbertson. who
on. tried out a lot of others this
koger-conscious, but we didn't e
peaching at the kappa sig formal i
quin tie....and rianna heyward ra
fair as if she were afraid the kap
could make a pun about that "aest
the chap (name on request' who
remarque's "three comrades" answ
to ask.... and the show "someth
shout about.
st. c. muckenfuss brushed up hi:
ing the first-named' sitting before a
"i didn't know you could type."
for a letter now."
*
that english prof we know sho
ing dressed in boots, khaki trous
no doubt... model airplane builk
cake....and meyer rosen nappe
cently on a sorority club-room
include 'jane bradley whom we de
teacher is de-lovely jean campbell
of union schoolkids.
three thefts in the w. b. have i
some lad we didn't know baptised
wedlnesday early... .the radiator de
vorite cussword.... while his pals
other near-midnight, "jeep" chase
ing, perhaps, of the date which he
cute, cutuppity sorority pledgee v
ever be-too many of the sisters
her!
k Campus Ca
\\\k~~~IF AL
COLLEGE LU
AND'I1 LOG, WERE PtACE
GopS -e D SlACK IT I
^N ROUND- 4O,5I3 N
OR 207
~IMNE9 As
THE EMP
STATG|
NEW LIN\PSHIRE FRESHMAN, EARNIN,
AN EDUCATION IS LIKE "ROLLING
OFF A LOG'! iE's ThE. CHAMPIONg
LOG RolLER OF NEW EN4GLAND).
CjHE FIRST GOlED GRADUATE WAS
CATHARINE BREWER
SHE GRADUATED) FROM WESLEYA
00LLEGE,MACoN,GA. IN 1840!/
ANDREW JONES, Busin.. Maasge
Tom Willie - - irculation Mafag
James H. Joyner- - - Exchange Editbr
Albert Rouelin - - - Feature Editor
Issued Weekly by the Literary Societies at the
University of South Carolina during the college
year .Xcept during examinations and holiday-.
what
..
igery
ed
ly.
* *
toward top billing in the "loveliest"
uping nobly townward f6r the trl-delt
:er tattles that mary alice swygert,
ness-gracious for sigma chi's howard
ate.... that lip rouge walking around
day p. m. once belonged to jane elisa
illoughby dixon are a combination
it lasted some thirteen hours.
* *
five-points hot doggery monday twi
gers plus a fourth-gallon of milk.
the columnist when a half-pint at
uired: "mister, why don't you buy
* *
no longer has mother's knee to sit
week in the canteen... .hal prince is
ay it....evelyn abbot was georgia
n a brown net frock with a gold se
ced for her necklace at the same af
pas would change their minds... we
p fable" but you couldn't barrett....
underined tnose ioveiy paaes in
ered several questions we were afraid
ing to sing about" was nothing to
repartee-tion when a passerby, not
typewriter, passed greeting and said:
"yeah," growled St. c., "i'm looking
* *
wed up for his date the other even
era and hunting coat. out for dear,
ier mims eats mayonaisse with his
d undisturbed for several hours re
couch..,.people we'd like to know
know but don't.... ,and our favorite
who reads our column to her clas
he girlies biting their fingernails....
margaret rollins with a pint of milk
Lvis in room 210 is as cold as your fa
looked high, low and everywhere the
snoozed away in his bedroom dream
almost didn't awake for... .and that
rho craves immediate initiation won't
negative.... but they're afraid to tell
mer'Q
DKT IN c...
BRARiES
IN ONE
ILE Hl1
64
GKAAS'