The gamecock. (Columbia, S.C.) 1908-2006, December 10, 1937, Page Page Eight, Image 8

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. F. WILLIAMS, JR. - - Editor Oeorge ZUckermat ASSOCIATfh Society Editor; t Aarles Lee. WatherinM Albert Roulin. P eetate Editors: 8. O. 1! d s.Jr.. 0o irtsAy a~soo, Associate Yansetr _Idltoee: ChalA. kiasen. -Foster Smith, Buines Mana- 8'I g r. t eEnts mStp.e, Marrt ollln, Aseo- Colt Hendley. E ginia Brown. Dar Jane Crout, Eleal HAROLD PRINCE, Managing Editor jamin Polayee. Gamecock Must Have More Appropriation Appropriation of the first semester for The Gamecock was $1,056.00. This is prac tically the same amount that has been given to the student weekly over a period of years. Under rising prices for labor, printing and materials, it is imperative that The Game cock receive more money from the Univer sity. The activities fee was raised but we ask that some other fund be found to enable The Gamecock to continue its high quality. The paper is printed by The State Com pany which has had to raise prices due to a general rise in the price of ink, paper and labor. However, no additional money has been given to the paper in order to meet these prices. The business department of The Game cock is selling as many ads as possible each week but still not enough money is being collected to meet expenses. Newspapers do not run over 40 per cent of advertisement, leaving 60 per cent of the paper for news. The Gamecock clings to that policy, an im perative one, but even after getting .40 per cent of the paper filled with ads, not enough money is collected to pay the ex penses of having it printed. This year, The Gamecock has been putting out a new streamlined newspaper, one that will do immeasurably good as a drawing card for the University among high schools. At the present, each student in his ac tivity fee pays 75 cents for The Gamecock per semester. That amounts to 5 cents per issue. Only three members of the staff receive any pay whatsoever and it so siiai Lhat it is usually given to the Christmas fund to buy half a hundred post cards. Everything has increased but the appro priation for Carolina's student weekly has not increased in proportion. This year, thirty issues will be printed. This is five more issues than have ever been published in the history of the news organ at Carolina. The additional issues couple With rising prices to demand more money from a University appropriation. THE GAMECOCK MUST HAVE MORE FINANCIAL ASSISTANCE AND THEY MUST BECOME REALITIES BY THlE SECOND SEMESTER ! DEAR CAMPUS FATHERS, FORGET THE RED TAPE AND COMMITTEE MEET INGS. GIVE US ACTION - AND FUNDS. Want Ad: Needed One City Editor The Gamecock has undergone radical changes within the past year, all in an ef fort to make for the students at Carolina a better news organ.. Improvements have b)een madle, the out 'modedi constitution has been made up-to dlate andl the staff has increased. There is still one spot on the staff that is weak. Trhere is no city editor nor anyone to handle his duties. Every newspaper in the world has a city editor. Hie handles the staff, sees that they cover thleir runs, see that they get special stories. He is tile contact man with the reporters. In the past, these duties hlave been han dled loosely b)y the editor, tile managing ediitor or anyone who had time. This un systematic coverage of campus news often results in large stories being missed. With a city editor, every professor would be weekly contacted and every story would be in the hands of the managing and city ,editor by the deadline on Wednesday night. The need for such a person on the staff is imperative. The literary societies control The Gamecock. They are able to hold a joint meeting, create this position and go back to their oratory within 30 minutes. Their action with the constitution was ad mirable. Can't you literary societies do one more good deed for this publication?9 #TUENTULD8ADB 1. 8poets Editor; Leola 'Garety, . I$tty Qomatock. 0o-ed Editor; aet. i i: APT WRITERS I McGrath, Paul League. vitr Founde Jai Henderson, Barney Beldlenan, ROBERT ELLIOTT ( or Cannon, Paul Barrett, Ben. Entered as second clau matter a November Gamecock Defends New Principles Gamecock readers may think the staff of this paper is made up of revolutionary journalists, or even of pseudo-journalists who don't quite know what they are doing, but we have an idea of what we're working forward to and once we get make-up and newswriting principles pretty well estab lished to our own liking, we will settle down . . . just a little. The Gamecock, in all its new styles of banner, make-up, and newswriting, is striv ing for both simplicity and attractiveness in typographical appearance and for readabil ity in news story style and presentation. Any changes we make are ones that we think will find use in newspapers of the fu ture. Of course, we make mistakes ooca sionally. New type faces were obtained for use in The Gamecock headlines this summer. We decided this fall to discard most of the newspaper traditions which had become traditions merely because no one had taken the trouble to change them and not because of their merits in appearance and read ability: Our standards now for judging style in headline writing and in news pre sentation are: Is it pleasing in appear ance? Does it read well? Will it save time for our readers? We believe our staff is learning more about newspaper writing and make-up this yea.r than previously merely because the members are exercising their own judgment more. In stead of using a certain headline or news story form on the basis that someone has used it before, the fellows are trying to find reasons for their choice. In previous years we had 'a schedule of headlines showing uses of each and of their combinations. This year we tacked up no such schedule. The Gamecock editors select headline forms and plan make-ups they think will look and read well, "It has been done before" is no longer a valid excuse for deciding journalistic questions. As we said, fewer changes will occur in The Gamecock during the remainder of the year. We shall never stop making changes, how ever, which we believe will help make the paper more readable. Editorial "We"... There is an old explanation among news lfppe men that the fondness for the ex preCssion "we" in editorial use arises from a need of intimidating irate readers who might he afraid of tackling more than one editor. Even though it may be impudent to dis credit that explanation, there is another that edlitors often must admit to themselves. And that is, that as a class editors are about the worst plagiarists in captivity, and very little of what they write mer-its the first per son pronoun. The editor i-cads and talks and listens to countless expressions of ideas. He may scan a dozen exchanges commenting upon some news of the dlay, and talk to a dozen more persons about it. Hie gets letters and hears radlio commentators. And then when lie gets around to writing a piece of his own, his mind is a jumble of many contributions. Very little of what he produces is his own, excep't the arrangement. Consequently when the editor wvrites "we" he may not only be seeking anonymity but also he may be paying unconscious homage to the ideas that have come to him in one way or another from others. Maybe the editor is thus trying to give credit he cannot place more accurately. Perhaps it might be wvell for all persons expressing opinions to say "we think so." For the chances are that it is not the individ ual who is thinking, but the individual plus a dozen or a hundred or a thousand other minds with which he has struck fire. And perhaps if we are not quite so personal in our opinions, we will manage thereby to keep our minds more receptive to new ideas. Because if we become too impressed with our own brilliance, we may cease to place proper importance upon the idea gems that come to us and our own progress is thereby slowed down-Birmingham Nws. EIE COCK mary 30, 1908 N ONZALES, First Editor t the stofice at Columbia, 8. 0., cI 20, 1908 I.c * Editorial In Pictorial SHORT SHORT STOR.Y CAQ+ s HARRY .AE TCRRy N IS N 1 - = MOM.-Ic VEOU HAV TO DRINK LEA.VE H1E CAR~ IN 'C4FI 6ARAGE National Safety Council *Camerature By Walter A. Connolly Every person who intends to make good photographs requires a simple understanding of the meaning of color and its significance in photography. Beginners are frequently staggered by the variety of films with fantastic names on the market. Coifronted by names like: "Super Plenachrome," "Panchromatic," "Verichrome,". "Fine Grain" and by claims of extraordinary performance for these materials by the manufacturers, the novice rightly con cludes that photography lies in the realm of the occult. Various brands of photographic film are color-sensitive in varying degrees. For example, "Panchromatic" film is equally sensitive to all colors in the visible spectrum. "Orthochromatic" f im, the te^1h2.3c.. namne f' r "P!enah rome" and "Verichrome" film, is sen sitive to all visible colors except red. Ordinary film is relatively insensitive to red, green, yellow and orange. For most out-of-door photography in daylight, any "orthochromatic" film is quite adequate and satisfactory. This is not true in artificial light. When we wish to photograph a land'. scape with clouds, it is necessary to employ a filter in front of the lens of the camera. All brands of film are sensitive to blue light (daylight) and to white light. ''he function of a filter on the lens of your camera is to absorb some of the blue light so that the photo graphic effect of different colors cor responds to the brightness of those colors to the eye. Thus by using a filter, clouds will be accentuated against blue sky. * Back Talk Mir. F. F. Williams, Jr., The Gamecock, University of South Carolina. Dear Dinky: Let me express to you my apprecia tion for the recent letter written to me, especially because it was written before the Miami game was played. The things set forth in it makes me feel grateful that "there are some" who understand' and want to see things in the proper perspective. You may rest assured that we on the coaching staff greatly appreciate your efforts in our, behalf and as long as I anm head coach at the University of South Carolina I wvill fearlessly and courageously carry on my work, making decisions on my own volition rather than by public up proval or disapproval. I would like to take this opportuni ty of expressing my admiration for you and your paper. You are doing some fine wvork. Yours very truly, Don C. McCallister. * Smoke Rings By Fred Brandt Enough money is spent yearly on cigarettes by students at Carolina to send 100 students through school for nine months, enable him to pay all University fees, buy books, pay board and rent, buy clothes and miscellaneous personal articles, according to a stur vey taken this week by a group of journalism students. Everything is based on estimations. Approximately 70% of the student body smoke 105,000 cirgarettes a week. Smoking continuously for 12 hours dlaily, it would take one man nearly three years to smoke this number. If the- cigarettes smoked in seven days were placed end to end, they wyould form a chain that would en circle the entire campus 12 times. Based on a year's estimation, these tiny cigarettes if placed end to end would cover a distance of 257 miles. Think of driving by a chain of cig arettes from Coulmbia to Atlanta Ga, If all these cigarettes were smoked within 12 hours on the Carolina cam pus--there would be a dlam lot of 7 Member 1938 isociaied CoIeii Press Durbutot of Colle6iate Digest PRISVNTSO PON hA.. ....NO BY atonal Advertising Service, Inc. CoUete PubUshers Represeetatloe O MaDIsON Avi. Nsw YoRnc. N.Y. ItCAGO " BOSTON " SAN PRANCtSCO S ANSELII " PORTLAND " SEATTLS *in a somes lower case' by tribble mu irridescent, dew-scented, star-splattered, neon-spang! NIGHT is a maiden's hair falling in long dark tresses from the hidden brow of d: ah night, ah love i whisper to you, laugh and run my fingers thru you! * * pat jeter seems well on her way lady" balloting, with the s. a. e's trc transfer from winthrop... .a tipsi university hi-ho kiddie, is gee-good williams, who damas danced lib wl with freshman cone's forehead tues beth crout....ann haigler and a again after a five a. m. mix-up th * * that searson guy drifted into a i light and ordered five hambur comebackless as a cockroach was tendant looked up, innocently ing a cow?" * * frosh henrietta culbertson. who on. tried out a lot of others this koger-conscious, but we didn't e peaching at the kappa sig formal i quin tie....and rianna heyward ra fair as if she were afraid the kap could make a pun about that "aest the chap (name on request' who remarque's "three comrades" answ to ask.... and the show "someth shout about. st. c. muckenfuss brushed up hi: ing the first-named' sitting before a "i didn't know you could type." for a letter now." * that english prof we know sho ing dressed in boots, khaki trous no doubt... model airplane builk cake....and meyer rosen nappe cently on a sorority club-room include 'jane bradley whom we de teacher is de-lovely jean campbell of union schoolkids. three thefts in the w. b. have i some lad we didn't know baptised wedlnesday early... .the radiator de vorite cussword.... while his pals other near-midnight, "jeep" chase ing, perhaps, of the date which he cute, cutuppity sorority pledgee v ever be-too many of the sisters her! k Campus Ca \\\k~~~IF AL COLLEGE LU AND'I1 LOG, WERE PtACE GopS -e D SlACK IT I ^N ROUND- 4O,5I3 N OR 207 ~IMNE9 As THE EMP STATG| NEW LIN\PSHIRE FRESHMAN, EARNIN, AN EDUCATION IS LIKE "ROLLING OFF A LOG'! iE's ThE. CHAMPIONg LOG RolLER OF NEW EN4GLAND). CjHE FIRST GOlED GRADUATE WAS CATHARINE BREWER SHE GRADUATED) FROM WESLEYA 00LLEGE,MACoN,GA. IN 1840!/ ANDREW JONES, Busin.. Maasge Tom Willie - - irculation Mafag James H. Joyner- - - Exchange Editbr Albert Rouelin - - - Feature Editor Issued Weekly by the Literary Societies at the University of South Carolina during the college year .Xcept during examinations and holiday-. what .. igery ed ly. * * toward top billing in the "loveliest" uping nobly townward f6r the trl-delt :er tattles that mary alice swygert, ness-gracious for sigma chi's howard ate.... that lip rouge walking around day p. m. once belonged to jane elisa illoughby dixon are a combination it lasted some thirteen hours. * * five-points hot doggery monday twi gers plus a fourth-gallon of milk. the columnist when a half-pint at uired: "mister, why don't you buy * * no longer has mother's knee to sit week in the canteen... .hal prince is ay it....evelyn abbot was georgia n a brown net frock with a gold se ced for her necklace at the same af pas would change their minds... we p fable" but you couldn't barrett.... underined tnose ioveiy paaes in ered several questions we were afraid ing to sing about" was nothing to repartee-tion when a passerby, not typewriter, passed greeting and said: "yeah," growled St. c., "i'm looking * * wed up for his date the other even era and hunting coat. out for dear, ier mims eats mayonaisse with his d undisturbed for several hours re couch..,.people we'd like to know know but don't.... ,and our favorite who reads our column to her clas he girlies biting their fingernails.... margaret rollins with a pint of milk Lvis in room 210 is as cold as your fa looked high, low and everywhere the snoozed away in his bedroom dream almost didn't awake for... .and that rho craves immediate initiation won't negative.... but they're afraid to tell mer'Q DKT IN c... BRARiES IN ONE ILE Hl1 64 GKAAS'