The gamecock. (Columbia, S.C.) 1908-2006, March 13, 1931, Page Page Two, Image 2
p* . iii. TTiT| 11 . . J i
Dr. Kennedy Discusses
library Collections
SPEAKING OVER RADIO
Tells Of Many Interesting Treasures
Contained In University
Library
One of the most interesting and
valuable talks yet broadcast during
the University hour over WIS was
Doctor R. M. Kennedy's report on the
treasures in the library.
These represent the collections of
the past century and a quarter, and
their monetary value is great. They
range over a field including precious
steel engravings, hand-painted etchings
and early specimens of movable
type.
The chief specimen of the last is the
thirteen volume set of "The Proper
- Use of Words," printed by John
Gutenburg's type in 1477. Another
gem is one of the few copies of John
Elliott's Indian Bible, the majority of
the original sixteen editions having
been lost in King Phillip's war.
Boydell's steel-engraved illustrations
of Shakespeare's plays is another
feature of the collection in the fireproof
museum room, recently annexed
to the library. Another valuable set of
pictures are the life-size bird-pictures
made under the supervision of the
great French naturalist Audubon, who
is remembered locally for his studies
made in this state.
u. s. c.
I Scott Is Elected
Negative Debater
Contest Held Last Monday
Night; Brown and McDuffie
Other Participants
Lawson Scott, a senior in the School
of Education, won the right to become
a fourth member of the negative debating
team in a contest held in the Law
building Monday night. J. J. Brown and
J. C. McDuffie were also participants in
the contest.
The query was, Resolved: "That the |
nations should adopt a policy of free
The new member of the squad hails
from Johnston. He is an ex-president of
the Clariosophic Literary society, member
of O. D. K. and is an ex-business
manager of The Gamecock.
The following are the other members
of the debating squad: Affirmative?W.
O. Weldon, T. C. Hankins, Woodrow
Lewis and Jim Galloway; Negative?J.
W. Brown, Troy Stokes and L. A. Willliamson.
u. s. c.
Tenement basketball is all the rage
now. And plans are now underway for
the boxing tourney, when prospective
pugilists show their mitts!
Flowers That
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Phone 6820 i
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iitiLt/&
JACOBS SPEAKS
TO FRESHMEN
(
TALKS ON ADVERTISING
Clinton Publisher is Vocational
Lecturer in Chapel Wednesday
Morning
The subject of advertising as a vocation
was the theme of a talk, one of the
series of vocational guidance lectures for
freshman, delivered by G. F. Jacobs of
Clinton, S. C., in chapel Wednesday.
Mr. Jacobs stated that as yet advertising
is not recognized as a profession
and only one out of a thousand who
enter the business ever intended to do
so.
"Advertising is the handmaiden of all
business," said Mr. Jacobs. "There are
many other professions more appealing
as to income, but advertising affords a
zest, an interest, which comes only to the
inventor or the explorer."
Mr. Jacobs stated the qualifications of
an advertising man as a good mentality, ,
alertness, a knowledge of the manner in
which people will receive ideas, and com- (
mon sense. L
"The advertising man is the product ,
of his experience, reading and observa- .
tion. He deals with the formation of
public opinion. He is, in truth, an educator."
(
Mr. Jacobs declared that there was
possibly more room for the young women
in the field of adbertising than for
the young men, but that go-getters of
either sex were always in demand.
In regard to monetary remuneration
Mr. Jacobs declared that the salary of
an advertiser was higher than that of a
banker. Some of the leading advertisers
get as much as fifty thousand a year and
many others get as high as ten thousand
a year. As advertising is an un- .
developed science, there will always be
good salaries for the pioneers in new
phases of it.
"Advertising," said Mr. Jacobs, "is (
a means of building up business, wild
ing influence and educating the world.
The advertiser takes a personal interest I,
in the results of his labors and experiments."
>
Advertising is uncertain. One can
never tell how his publicity campaign
is going to turn out. The advertiser must
keep his hand on the pulse of the people,
he must be familiar with the folibes of
human nature.
There is no prescribed training for
advertising. He must depend upon his I
own imagination and inventive powers. I
He gets only the basic principles of the
profession from the few books written
on the subject. Work on college and high
school publications is good training.
Many newspaper man are called upon to
write ads and as a result of this experience
change to advertising as a vocation.
The opportunities of a prospective
advertising man are based on his qualifi-1
cations for the work. The advertiser always
lands on his feet. If after entering
the work one finds lie is not qualified for
it, the experience gained is beneficial to
the carrying on of other business. An
advertiser cannot go far without education
of the public.
Mr. Jacobs is one of the leading advertising
men in the south and his ad
vertising business at Clinton is outstand- |
i?g.
Southern Teachers' Agency I '
Covers the South
Five Offices. One Registration |
Continuous Membership
Places Mfiny Carolina Men and
Women I '
Columbia, S. C., Memphis, Tcnn. I
Richmond, Va., Louisville, Ky.
Chattanooga, Tenn I
JESSAMINE CLOTHES ;
$22.50
Suit III
$6.00
Extra Pantt
Kuppenhelmer Suit* 1
$40 to $65 I ,
COPELANDCO. I
1535 MAIN 8T. I <
DRUG CO. Ill
n Street
j NIGHT | L
nd Pocket Tables
TION PARLOR
Columbia, S. C.
fV , ' . " ' . ' J * r' ' 4', J/i
' L. ? > Jtfe I
-? ' I .i, i i .usjl-JJH
WHY STUDY MOD
As told to the upperclassmen in c
of the Department (of
In the last few years the study of
modern languages has been subjected to
the cold light of scientific enquiry, its
objectives have been defined and its
achievements measured. Specialists in
language teaching have cooperated with
experts in educational matters, and the
results have been illuminating and ininitely
helpful to the teaching of languages.
Some very interesting questionnaires
have been sent out to college graduates
in all walks of life, asking them if
their study of modern languages had
been helpful to them and in .what respects.
The answers have given great
encouragement to teachers of these subjects
and have strengthened them in their
belief that the study of languages has
an economic and social value to students
who give sufficient time to it and that
the knowledge acquired and the ability
cultivated thereby will play an important
part in after life.
Its value may be of a professional
oi vocational nature, or it may serve
the broader end of "general culture."
Of i ts value for general culture,
which includes the capacity to read
and enjoy good literature, to interpret
music and to travel intelligently in foreign
lands, I shall speak only briefly, as
I wish to speak of the more utilitarian
aspects. However I will say in passing
when you consider that between three
and four hundred thousand Americans
travel in Europe every summer, the case
for modern language study for recreational
and cultural purposes is strengthened,
and while I would not go so far as
to state that the knowledge of one or
more foreign language is absolutely
necessary for travel in Europe, I will say
it is immeasurably enhanced by the ability
to read in the foreign language and
to use some of the common expressions.
Even if you never go beyond the borders
of this country there arc many opportunities
to use languages here. The
United States numbers among her citizens
many persons of foreign birth and it would
seem desirable to have a better understanding
of these people by a knowledge
of their language and country. Your social
adaptability and usefulness would
be thereby increased. Moreover the more
you enlarge your capacities, the better
you arc fitted to enjoy all that the world
has to offer.
Professor O'Shea, education expert of
the University of Wisconsin, has made a
definite enquiry on the subject as to,
whether former students of French considered
their time well spent. He chose
at random from four different classes,
from alumni of eighty-three colleges.
6,400 students replied and at least eightysix
per cent replied that their study of
French had been profitable. A large per
cent stated that they had need of such
training for purposes of correspondence,
conversation, travel, etc. Half of them
testified that they had been placed in
situations where the ability to converse
in French had been of service to them.
There are many opportunities to serve
the United States in times of peace for
men and women with modern language
experience. Since the war, France and
America are enjoying an intimacy hithTrack
Meets Have
Changed In Century
"OLD TIMER" REMEMBERS
"In the first place, an intercollegiate
track meet in 1843 combined a whole lot
of things," writes Corey Ford, "The
Grand Old Man of Track," in the April
College Humor. "There was the ordinary
racing, of course; and then there were
the hurdles, the pole-vaults, the hammerthrowing,
the relay races, the roller-skating
and the square-dancing. All these
events were usually run off in a single
program, and this custom was known as
mixing the races, or miscegenation.
"The cross country race was by far
the most popular feature of our oldfashioned
track meet. This event not only
offered untold thrills in that wild and
untamed country, infested as it was by
savages, grizzly bears and the roaming
bisons, but it also got all the contestants
out of the way so that the spectators
could put on their coats and hats and
go home. Owing to the fact that the officials
never made any particular attempt
to chart a coursc for their races (ex
cept to say 'cross country' which, of
coursc, could mean almost anything), the
route of the race was more or less left
up to the runners themselves. As a result,
they almost always got lost and stayed
out for weeks.
"When Hoxie of Southern California
and I started out on our famous run,
there was no particular direction which
we could head except West. We Jogged
in silence neck-and-neck across Indiana
and Ohio, and the planes of Kansas began
to stretch out before us. We said
I t ,
1 ERN
LANGUAGES?
??'
ha pel by Mrs. Grace C. Sweeney
Romance Languages
crto unknown. In order that this intimacy
be pleasant and unspoiled by prejudice,
American students must know
something of France, her people and her
language?for prejudice is best broken
down by information. .
In consular offices, where foreigners
were formerly employed as interpreters,
the demand is now for Americans, thus
enabling American men and women to
serve their country all over the world.
There are about four thousand Americans
employed in the dy?ftmatic field abroad
and about six hundred at home. Of these
one hundred per cent of the foreign and
forty per cent of the domestic employees
stated that they found it necessary and
desirable to know foreign languages.
The man in the business office who
knows two or three languages enjoys a
prestige which associates do not share.
He can interview foreign customers,
carry on correspondence and travel for
the firm abroad. In New York City's
classified directory there are listed
seventy-five firms, banking houses, insurance
and publishing houses who employ
foreigners as interpreters. Chicago
has only a slightly smaller list of the
same sort of firms. Goodrich Tire Company
and others of a similar nature employ
men for the sole purpose of translating
abstracts.
An insurance man of international importance
told me that their firm used
French exclusively for sending messages
because of the accuracy and clarity of the
language. Spanish has been urged because
of the importance of the Spanish speaking
countries to the south of us. President
Hoover states that Spanish occupies on
this continent an importance second only
to English. The knowledge of this language
should yield opportunities, both
commercial and political.
To those who are planning to enter
the teaching profession, we can give assurance
that there is a great future for a
well prepared, carefully trained American
in the modern language field. The
hundreds of poorly prepared students
who enter our colleges every year testify
eloquently to the need of work in this
line. In many cases they have been taught
by teachers who are teaching French,
not because of any particular qualifications
for the subject, but because their
school board had decided to include
French in the curriculum. The ill prepared
teachers turn out poor students,
who are handicapped all through their
studies and thus a sort of vicious circle
is formed.
The doctor, the scientist, any serious
student in any field cannot go far or
keep abreast of discovery in his work
without the knowledge of one or more
modern languages. No independent investigation
could be very adequate without
it, for if a manuscript exists in
translation, it is a sign that someone has
blazed the trial before and you become
a follower instead of a leader. We might
say that any study which increases the
possibility of contact with people of the
great nations of the world and which
tends to broaden one's horizon is of
permanent value and should make more
unselfish citizens, more intelligent men
and women.
Faulkenberry Elected
Orator By Euphradians
Junior Representative is Selected
by Society Tuesday Night;
Want also Speaks
At the weekly meeting of the Eupliradian
Literary society on last Tuesday
night, Ray p'aulkenberry was elected
junior orator to represent his society.
The subject of his oration was "Internationalism."
The other contestant was
LeRoy Want, who talked on "Literary
Societies."
*
The query for the debate of the evening
was Resolved: "That Great Britain
should give dominion status to India."
The affirmative was upheld by Vernon
Spears and A. C. Burgess and they were
opposed by F. F. Griffiths and James C.
Burgess. After a heated debate, the
judges decided in favor of the affirmative.
u. s. c.
MAID RETURNS
Qiteenie Gregg, who has been maid
in the Woman's Cafeteria since it was
first opened, has just returned after
an illness of six weeks. This was the
result of a relapse due to getting up
too soon after an attack of flu.
nothing until we had crossed the Rockies.
Hoxie turned to me and shook hands.
" 'I'm leaving you,' he said in a matter
of fact tone. 'I'm turning South here.'
And suiting the action to the word, he |
turned and sprinted rapidly in a ,
southerly direction."
! ...
Hypatian Society
Makes New Ruling
RESTRICTS MEMBERSHIP
Decide
To Elect New Members
Only At First Two Meetings
Of Semester
The Hypatian Literary Society at its
last meeting decided to regulate the
continuous influx of members. It was
decided that names of' piospective
members be accepted only during the
first two meetings of a semester, the
admission of members be voted on
during the third meeting of the semester,>
and that initiations be held
during the fourth meeting. This will
necessitate an amendment to the constitution.
Several of the members were called
upon to recount experiences in an interesting
impromptu program.
Carolyn Hodges reverted to the
days of her childhood. At the age of
six she engaged in political quarrels
with small Republicans. During these
strifes she always supported Wilson
and the American flag. As a result of
one political fight she broke into the
city papers.
Sarah Norris also recalled an incident
of her childhood. She told with
admirable frankness of the time when
her grammar school teacher selected
her as representative of the most perfect
feminine pulchritude in the class.
Sarah Roach and Virgina Alsop
were voted- into the society.
Estelle Deutchman gave an interesting
account of experiences as a
student flyer.
u. s. c.
CLUB HEAR PAPERS
"The Catawba Indians" by Mr. J. M.
Lesesne and "The Progressive Republican
Party," by Miss Alma Lewis,
were the two papers read at the meeting
of the University of History club
held Friday, March 13.
Several guests were present at the
meeting.
"SARGEANT
1528 Main
"Photographs
"Honestly, It's tl
WINCHESTER GRA
ATLANTIC LIFE
702-703 Pall
UNIVERSITY CO-O
The Ci
University 1
Gamecock Pi
Operated for the Students and C
Profits go into Stud<
If we haven't what you wai
"The Center of
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"The House
The R. L.
BOOKS, ST
STUDENT
Printers of "T,
1440 Main Street
Student Ti
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Outstanding in Va
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Also Frank C. Clark's North C
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I
Students Interested
In FlyingScholarships
Aeronautical Courses Offered By
Unique "University Of The
Air" To Prospective
Aviators
A number of University of South
Carolina students are evidencing in,
terest in the nation-wide competition
for aeronautical scholarships sponsored
by the Boeing School of Aeronautics
for college men intending to
specialize in aviation.
The scholarships are: First, Boeing
Master Pilot course, 204 hours flying
and^24 hours-ground school, value $5,250;
Second and Third, Boeing Master
Mechanic courses, 1224 hours ground
school, value $675; Fourth, Boeing
Private Pilot course, 22 hours flying,
45 hours ground school, value $500. . %
The Boeing School of Aeronautics,
known as "the university of the air"
and located at the Oakland Airport,
Oakland, Calif., is approved by the
U. S. Department of Commerce. It
is affiliated with the Boeing Airplane
Company and with Boeing System,
which flics 4,000,000 miles a year with
mail and passengers on the San Francjsco-Oakland-Chicago
arid Seattle-San
Diego routes.
Students who wish to compete are to
write essays not exceeding 2,000 words
on one of five aeronautical subjects.
Details of the scholarships may be obtained
from the Dean of the College
or from the Boeing School of Aeronautics,
Oakland, California.
Business Training '
is Essential to Everyone, Par
ticularly College Men and
Women. Day, Night, and Special '
Classes.
Draughon's
Business College
1218 Sumter Street
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Phone 6607
That Satisfy"
he Best Policy"
HAM, General Agent
INSURANCE CO.
netto Bldg.
PERATIVE STORE
mteen
Book Store
ressing Club
>wned by the Student Body. All
mt Activities Fund
nt, tell us, and we'll get it
: the Campus"
i hiuill!
of Quality"
Bryan Co.
ATIONERY
SUPPLIES
\
he Gamecock"
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Columbia, S. C. '
in in
V
*avel Club
N TOURS
ird Steamship Co.
lue and Economy
i and Booklet:
ik P. Henderson,
mship and Tour Agency,
in, S. C.
: - I
ape and Midnight Sun Cruise,
reden, Holland, England, etc.
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