MR. MERCHANT:
Do you know there are hundreds of more people passing your store, every evening, than there wer hefore the VVHi k EL wA? was installed an that every one of them
are looking in your windows as they pass? NOW THEN: ARE YOUR WINDOWS LIGHTED SUFFICIENTLY SO ALL THESE PEOPLE CAN SEE WHAT YOU
ARE OFFERING THEM? IF NOT, JUST PHONE 223-WE CAN HELP YOU?
SOUTHERN PUBLIC UTILITIES COMPANY j
* *
* ' A joke is a joke, but leaving a woman poor *
* and her children destitute, as a result of the *
* experiment of not "insuring yourself" is *
* is poor wit and lean wisdom. .. '*
* *
******* * ii;.?********************
MUTUAL BENEFIT LIFE INSURANCE COMPANY.
M. M. Mattison,
C. W.Webb,
J. J. Trowbridge.
The Proof of the Pudding Is In the Eating
Friday ? member of the well know n Jewelry concern of Walter H.
Keesa & Co., stated to an Intelligencer man:
"I am convinced that the large repair business which we f
enjoy is the result of advertising in the Intelligencer."
Yesterday Mr. Ramer of the Anderson Cash Grocery made the re
mark*
"The business which I have built up here is the direct re
. suit of newspaper advertising.
One of our prominent business men advertised for a clerk in the in
telligencer ALONE, and the results were such that he ordered the ad
discontinued Friday, saying:
I "I have all the applicants tha* I want".
Herewith is quoted a letter, which m * measure explains itself. The
ad r?ferre^jW#? in the Intelligencer
ALONE f of^y or so.
j rt*
Address All Communications New York Offices
To The Company. 223 Broad.
WARE SHOALS MANUFACTURING CO.
Dril?ng~-Printe--Sheelmg -Shirtings
WARE SHOALS, 3. C., September 16, 1914.
The Anderson Intelligencer,
Anderson, S. C.
Gentlemen:- v
Our ad in your paper for someone to operate' our hotel has been
so satisfactory that we have beeh showered with applications. We
wired you therefore on the 16th as follows:
^?isc?n?ou?JCuu* ad sent you tentli for hotel proprietor." This
Sr have picked out an applicant and the position has been
?n discontinued, and upon receipt or your
you check.
Yours very truly,
Jas. F. McEnroe, ?
Asst Treasurer.
1FM :JEE,
The Anderson merchants are realizing more ami more each day
that the Daily Intelligencer is the people's favorite HOME news*
paper; that it is supplying a want that was keenly felt before the
Daily intelligencer entered the f?e ld.
person taking the Daily Intelligencer realizes that it is UN
. NECESSARY to subscribe for another paper to get the Local and
o Warring Against C
0000000% 000000
Some one recent'.* remarked that Hi
was astonishing how hard some men j
were willing to wjrk In order to make |
a dishonest llvirg. The field of rural
credit is already producing a number
of examples. Certain companies are
actively, at work promising farmers
cheaper money than anybody else ls
able 40 get on equally good security.
The eagerness wUJb.. which some aro
accepting the bait la one indication
of tlte need there ia for a sound sys
tem of rural credit. It ia not wholly
the fault of the farmer who is taken
in. A great deal of mental energy,
combined with marvelous skill, ls ex
pended in preparing soul-conipelling
circulara which seem to promise the
farmer everything, but really promise
him nothing. If aa much thought and
skill were exercised In trying to con
vert sinners, we should be very near
th0 mllle'inlum.
Stripped of verbage and words
which darken rather than enlighten,
the scheme ls essentially as follows:
Sucii a company offers to lend you
money on good security at, say. 3 per
cent interest, and to allow you to re
pay the loan in easy monthly install
ments on thc amortiation plan. This
sounds alluring, and, if you are not
too persistent in asking.what you are
to get and when you axe to get it, you
a'*11 ,an, ?P?lJwt.tan^fpr,.*, Joan on
, these favorable terina- ?n*a few days
yob receive from such- a:-company a
contract for" the- loan for which you
applied. Tho contract which you re
ceive js duly signed ?by the officers
of the company. Then you.realize that
the application signed'by you and the
I contract signed by tho-officers of the
, company together constitute a valid
contract, and that you are now tn for
it ,
i Under the terms of .the contract you
are to begin st once, paying off the
debt of. say. $1.000 at th? rate of $10
a month, bub you have not got your
$1.00.0 yet. Moreover, you &D not know
Just when you will ge lt. Tho only
thing you kr.ow ls that you have got
to go right on paying $10 a month.
You have, however, the promise that
whenever the company has the money
to spare, you will get your loan. An
other wyy of saying the same thing
ls that when your turn comes, you
.will get lt. This means that such a
company has not got the money now,
and that there are several other gen
tlemen whose turns come before
yours. As fast as the company gets
money lt lends lt out to these men
each in bis turn. When your turn
copes, .if the company lasts that long,
you will get your money.
Now, where does thia kind of com
pany get the money which lt is going
to lend to you and the other gentle
men who have signed these contracta?
Why, lt gets it from you and those
same gentleman, and from no one
else. Speaking to all of you collective
ly. It says,win. effect, ^Gentlemen, this
company has no money of its own, but
If you will pay your money Into Its
treasury, we will then be glad to lend
it back to you, If you will give good
security, on very favorable terms, in
deed."
If such a company ceased getting
new contracts, it could not lend you
your thousand, dollars until you had
paid In a thousand. It bas no other
source of Income, and lt can not cre
ate something out of nothing. If it con
1 tinues to get new contract:-, siter
yours, then it can take the money paid
lu by those who follow yon to lend to
those who precede you. In this way
your turn may come before you have
paid In quite the full amount which
you expect to borrow. Bnt those who
follow you win have to wait still
longer od that account, tt new appli
cants Should sign up rapidly snd In
large numbers, and begin paying their
good money Into the company, tho
company may then be able to give yon
your loan tolerably early. But that
. only postpones the .'evil day. Thoae
who follow yon in suvh numbers, will
have to wait longer and longer, un lesa
the applicants should continue in
creasing In a geometrical ratio. But
the longer this sort of thing goes on
-the greater will be the smash when U
comes. .
Ur-'ess you have been Initiated into
ibo mysteries of geometrical progres
sion you may Imagine that this sort
or thing can go on indefinitely; but I
yo? will take your lead pend! and ftv
u'o awhile you wits find that In order
that.vou may get your :oan within a
y-ar Chere must b J about JO Mmes as
anray applicants nstt year as there
wsre this. In order that they mav get
their loans within a-ye?jr there must
following year aa next year,
o
heap Loan Scheme o
o
oooooooooooooo
on Indefinitely. Now, if there are 1.
000 applicants wailing for loane thia
year, in 10 yeara there would have to
be, at thia rate, 10.000,000.000.000 new
contracts in tho tenth year. ThiB is
nearly ?even thousand times the pres
ent population of the earth.
But if you and all the applicants are I
willing to wait five years for your]
loans it would onl take 1,024,000 new
contracts In th? tenth year to keep I
the company go* 'g. By the thirteenth
year there would have to be S.192.000
new*applicatlons. There are about 6,
600,000 farms in the United States. If
there were several companies like this
operating on our farmers, you eau see
.that the competition among them
would, by that time, become what
might be called severe.
But why mince matters? Everyone
?who has ever studied the question
knows perfectly well that this sort of
business is destined to failure.
There are only two possible conditions
under which it can possibly last, and
both these conditions assume a degree
of foolishness on the part of the
American farmer of which even his
worst enemy would not accuse him.
One is that he will be willing, on con
siderable numbers, to continue paying
his monthly Installments Into the
treasury of the company until be has
actually paid in as much as he ex
pects to borrow back. A savings bank
would be better because it would allow
him Interest on what he pays hi, and
when he draws out what he has paid
in, he does not have to pay any inter
est, not even 8 per cent. The other ls
that so many of those who begin pay
ing ia their monthly installments win
get tired of their bargain and quit, as
to enable tbe company to take their
money and make loans to the few who
stick to it. If-9 ont of every 10 who
pay in money stop before they get
their leans, tho company may then
make its loane within a reasonable
time to the troublesome one who
sticks to them. Under no other condi
tion whatever can- such a company
last many years. One can predict its
I failure with the same ' certainty that
one can predict the death of a human
being. In neither case can one predict
the day and hour, but that the eveut
itself will occur within a namable
period Is absolutely certain.
If. instead of paying $10 a month
into the treasury of one ot these com
panies, one were to deposit $10 a
month in a savings bank, which would
allow him interest month by month;
on all his deposits, the following table j
shows what be would have to hist
credit at the end of each year.
. m m * m, m m m m M ? * m . uti itt
I ^TTTrTTTTTTTT'iTT" TTTTTT TTTT |
Personal
Fror. J. B. Watkins of Belton was
in ihe city for a few hours yosterday
on business.
Hugistruin Kuckabee o? ?X?wuuea
I ville was among the visitors to spend
.?...?.,- ,*.?. _it,r
A. G. New cf Greenville was In the
Icllv yesterday, a guest at the Cblquoia
I hotel.
J. Clyde Oreen ot Beiton spent part
lof yesterday In the city.
Oscar Hodges, a well known attor
I ney of Greenville, was In the city yes
Iterday.
C. M. Robbins of thc A baton soc
Itlon was lu Anderson yesterday on
I business.
, J. W. Alli'.-a pf Piedmont spent a
part of yestei-day In tbe city on busi
"Waltcr Keaton of Ebeneser eas !s
[Anderson yesterday for a short stay.
James McGee of the Long Branch
I section was tn the etty yesterday on
business.
C. M. Finley of Mountain Creek
[spent part of yesterday tn the etty.
Henry Brown of Belton waa tn the
[city yesterday for a few "hours.
John T. Milford of Broadaway was
[In Anderson yesterday.
" J. JP. Mnlay e? K*!l tcwnsfcip ??e?t
j yest?,-day tn the etty > on business.
J. T. Busby, superintendent ot the
PISiPLAY
"BATTLE AMONG'ST THE CLOUDS"
WILLIAMSTON, S.C.
Friday Evening, September 25th
SPECIAL low round-trip rates from all
stations to Williamston via PIEDMONT
& NORTHERN RAILWAY.
We have secured at.considerable ex
pense Prof. and Mrs! R. L,. Fox, dancing
masters direct from the famous Castle
House, New York City, who will demon
strate on this occasion all the newest and
latest fads in dancing.
Don't fail to see "Ta Tao",'the new
Chinese dance which is all the rage in New
York City.
Prof, and. Mrs. Fox .will also demon
strate the "Tango", which is the most
beautiful dance since the stately "Min
uet"
Special Concert by First Regiment
Band and dancing after demonstration.
(For further information (ask the
i Ticket Agent) or wrife
J C. V. PALMER,
?I
The Czar of Russia and Keese's Gift Store both
are noted for fine diamonds. The beginning of what will possibly prove $
the greatest war in history, involving ss it does the Czar of Russia bringa j
to thought.the almost fabulous wealth of the head of that nation which will
probably be a factor In prosecuting the great conflict. The Czar is noted .-'
for his wealth of diamonds. He probably cnn boast of the rarest possible ?
collection or precious gems-and yet the Csar's Diamonds with all their
beauty cannot esc?! the diamonds aiKcssea* Why sot inspect these? wes
have good clean stones ai honest prie 28.
WALTER H. REESE & CO.
THE TAFFAWY OF ANDEBSON.
Anderson count home, was in the city
yesterday.
IL. W. Harris of Broadway town- J. J. Martin of Hock Mills was one.
ah'?? ?no .?"?>? th? visitors. *T th? J ?* th* - wc!? knows Visitors ic- ibo city
?city yesterday. '.- yesterday.
(lon was among1 the visitors to the?
city, yesterday.
Lyman Mcphail of Hall spent d f?w
hours In the city yesterday on bust
Ineas.
G. P. Pettigrew of the "ali section
laftent a few hours Jn the city yeater
l?ay. _
E. F- Reed of the Vsrennes section
was In the city yesterday for a few
hours..
j. j. Moseley of Hopewell waa one
of the visitors to spend yesterday in
the city.
j. N. Knox ot Centervllle Stent a
part of yesterday in Anderson.
J. T. Haynie of Flat Rock was In
the city tor ysaterday.
Fells Yous* of Relton waa in,tho
city yesterday on business.
W. M. McCurry of the Vsrennes
section spent a few hours In the city
yesterday.
J. H. Wrigh
Savannah ted?
F, M. Sowiafi ot the Whitefield
section was lo the city yesterday for
a few hours.
Claude Keys, a well known fsrmtty
of the Broadaway section, was In An%
derson ysaterday. ' *
Carl McConnell, ono of the chain*
gang guards, was in the city yesterday:
for a few hours.
Mrs. Dawson Sreith and daughter.
Miss Alice, Of Pendleton, were shop
ping In the city yesterday.
Aontrlsa Submarine Destroyed
Ix>ndon, Sept. 19.-6:45 p. m.-Tath
British admiralty announces the loss
of the submarine AE-1 belonging
W'lns^JAsim No detrils
w,ere given In the cable from the..
Austrian government report in 5 the.
?loss.
i