Pair* Four
THE CLINTON CHRONICLE
r t Dttmbtr 31. ISM
Ollir GUintmt (Etironirlr
FsUblUhrd IHf
WILSON W. HARRIS, Editor and Publisher
HARRY C. LAYTON, Assistant
v Published Every Thursday By
THE CHRONICLE PUBLISHING COMPANY
Subscription Rate (Payable In Advance):
One Year $2.50 Six Months $1.50
Entered as Second Class Mail Matter at the Post Office at Clinton. S. C.,
under Act of Congress March 3, 1879.
The Chronicle seeks the cooperation of its subscribers and readers—
the publisher will at all times appreciate wise suggestions and kindly
advice. The Chronicle will publish letters of general interest when
they are not of a defamatory nature. Anonymous communications will
not be noticed. This paper is not responsible for the views or opinions
of its correspondents. '
MEMBER:
SOUTH CAROLINA PRESS ASSOCIATION
NATIONAL EDITORIAL ASSOCIATION
National Advertising Representative
. AMERICAN PRESS ASSOCIATION
New York Chicago Detroit Philadelphia
Yule Spending
Described As
Best On Record
usually mild weather during the
I firtt few weeks. Shoppers tended
, to be more price-conscious, it was
| pointed out. Suburban stores
chalked up more favorable year-
to-year gains than big city depart
ment stores Sales of outerwear
! lagged as shoppers, waited for post-
New York, Dec. 24 — Christmas holiday promotions.
shoppers spent more money in De- , ^ 7
cember, 1953, than in any previous Parties Be Given
Yuletide season. Dun A Bradstreet Y ear ' s £ ye
On Thursday e v e n i u g, New
Year’s Eve at 8:30 p m., Interme
diates of the Joanna Baptist church
that the present Christinas shop-; w iU go to the home of Joan Reeder
ping season will result in total re- for a party. The young people will
tail volume of about $17,300,000,000 go to the home of Joan Toncmkins
for December—about 1 to 3 per for a party. Both groups will as-
said today.
Basing its conclusion on a pre
liminary survey of shopping trends
in 38 states, the agency estimated
semble in the recreation room of
the church at 10:00 p. m. Refresh-
CUNTON. S. C.. THURSDAY, DECEMBEER 31, 1953
A New Curtain Raiser
Today we tear the last sheet from
the 1953 calendar and begin a
brand New Year. Tacking up the
new calendar is a curtain raiser, an
.mportant turning point with new
problems, opportunities and re
sponsibilities.
The beginning of a new year al
ways c alls for resolutions to be not
ed on the crisp, fresh pages of a
new diary. Many people say mak
ing resolutions is nonsense and just
a bit silly. Some psychiatrists say
they don’t think resolutions the
best method of curbing little dif
ferences and correcting mistakes.
The best method, they say, is giv
ing some thought to what causes
our troubles and trying to correct
them rationally, and that, of course,
makes sense. But we don’t agree
that making resolutions is an idle
pastime or waste of time. It is a
fine idea, we think, to the contrary.
Human flesh is weak, we all know,
but new resolves and a determined
• tffort to carry them out, will do us
all good. It is a two-way road—the
things you hope to do. and the
ihings vou hope not to do. It’s
nothing against you to fall down
flat, but to lie there and give up is
di-prece
Let’s face 1954 as one with hopes
«• nd promises, and with a determi
nation that we will all strive hard I given
from the South Carolina State
Commission of Forestry.
Delivery of seedlings is being
made to farmers at the company's
nine pulpwpd yards, located in all
parts of the state. This week dis
tribution of seedlings is scheduled
at the Sharon and Laurens wood-
yards. The week of January 4, free
seedlings will be distributed at 'diately.
Walterboro, Andrrws, Mullins, and
Greenwood ymids. The week of
January 11th, free pine seedlings
are to be distributed at Rock ton,
Lancaster and Camden yards.
The Soil, Conservation Service^
and company officials urge all ap
plicants to obtain their seedlings
promptly and to plant them imme-
cent higher than the total for Dec-
cember, 1952
This would put total retail vol- ments will be served and a film
ume for the year at a new high of, will be shown. The pastor, Rev.
172 billion dollars, about 5 per cent James Mitchell, will lead in the
higher than the previous record of New Year's worship period.
19.52. | ♦
Dun & Bradstreet pointed out free RinC SeedlinOS
that December retail volume .in A •! ii t r ^
|the East and New England wasjAVOllODiG TO Farmers
close to but not above last year’s •
level. The newspaper strike in New The West Virginia Pulp and Pa-
! York, a delivery truck drivers’ per Company of Charleston, has
: strike in Pittsburgh, rising layoffs announced that the distribution of
money and everything else. You in manufacturing and abnormally; 1,500,000 free pine eedlings to
are under no obligation to support warm weather were cited as rea- South Carolina farmers will begin
your home town newspaper in sons for the lag. Biggest gains this week. This program began,
order that those who produce it are were reported in the South, South- as the largest free seedling distri-
provided a livelihood. You support west and Pacific Coast regions. bution program ever undertaken
your home town paper because you Disbursements of $1,033,000,000 by private industry in this state, in
have confidence in it, you need it,i in Christmas club savings—a new cooperation with the Soil Conser-I
because you feel it gives you full high—helped bobter buying at the, vation Districts,
value for your money, because you start of the season, but shoppers The seedlings being distributed
believe it stands for those high and enthusiasm was dampened by un- were purchased by the company'
fine things in the community that
count for good citizenship that can
not be purchased with money’. You
have confidence in it because you
consider it reliable and fair whether
you always agree with it or not
A newspaper that does not have
standards and convictions and live
up to them does not deserve to
exist.
We received an appreciated letter
Christmas from a mother thanking
us for taking an uncompromising
stand against liquor and drunken
drivers, and our refusal to fill our
columns with whiskey and beer ad
vertising. Often we receive such
commendation from mothers and
father; This is mentioned to em
phasize that readers appreciate a
paper with policies ard principles
from which it will not swerve.
Readers com* first with 'Hie
Chronicle, their confidence and
support must be held if circulation
;r.d reader interest is to be main
tained The AAA rating we hold
This Week
ALL SUEDE SHOES
% Price
ALL SIZES AND WIDTHS
MANY STYLES
ALL NATIONALLY ADVERTISED
Moore’s
Shoe Store
by a national rating
make the grade whatever our | bureau shows we are discharging
be. The truth is w’e| this important re
ponsibility
ers with whom we
the ve
nest as*
roals may b<*
i' .'t have to wait until we tear! Our adverti
Jrwn the old calendar at the end of ha\ • enjoyed
a twelve* months period—my day »<> iation make i pc, :b'.e far 4«
*!u* New Year can be calendared to pubh>h a be’ter newspaper. The
joi new resolutions. | re’-ati'-nship o$ a new-paper and its
^ .i advertisers is basically a coopera-
HoDDV Season Passes tivc busineis enterprise, beneficial
cSTLa, the greatest seeson of
all the vear, has come and R'>ne.j a newspaper tha. is widel>
For this community it was a happy.I rea H d u^ rouKh i l ‘ n , ton ‘ ^ ^
enjoyable occasion with family! and helps merchants and others seU
customers read and see makes the;
the day
Local merchants reported lively, , . . , ,
holiday buying with record crowds lasl ' n « lm F n 2? ,on ; , and
„n the streets and m the stores un- „ know * ^ 1lhe
til late Christmas Eve rnght *«* ly '".a ' .
The city had been attractive and famiiyjsjonger than that at any
inviting for several weeks since the
airival of Santa at which time it
overnight became a lovely “Christ
mas City”. The.decorations brought
other publication produced. We an
ticipate these same pleasant rela-l
tionships with our advertisers,
local and national, in the years that
cheer, happiness and commendation U* .rtml » to all groups,
lo our town people, and to many;™ d< £* advert,sera, commerctal,
passing thmugh the city, traveling Pnntmg and office supplies custo-
m all directions ; mers ' and our ow " lo >' al employees.
Many unfortunate families •hd'wre,"* indebted in m«ty wd
individuals were remembered with "P’ 655 our P rofou "F J. rat ‘ tude „ „
gifts to add to their needs, and , Thls rvded.cates itself
happiness. That is the true spirit of ! ° fo 5 1F 5< and stands ready
, Christmas. There were needy chil-|‘° do lts Pa"- We r “«‘ n " our ( “' h
oren who were made happy be- and confidence in this community
cause of interest and generosity of. ^ r dS 0 P^'^f ™u ''
ethers. There would have been an —^—:
absence of good cheer had every- IF YOU DON’T READ
body been interested only in their, THE CHRONICLE
own happiness. YOU DON’T GET THE NEWS
The streets for several days were —
crowded with people with parking
lots and meters jammed to over-';
flowing. The free parking facilities
made shopping easy for many and,
satisfactory. We need more of such
areas—they draw people and trade
to a town.
All in all it was a happy occasion
with no tragedies to mar the season.
DL n It it Over!
ij^-d
Our Responsibility To You
With today’s issue of the paper
The Chronicle reaches another
milestone and with the dawn of,
tomorrow begins its 55th year. The
paper was established in 1900 and;
has been owned and directed for a
number of years by its present
ownership and staff. A glance at
the front page headmast shows that
the date will change next Thurs-!
day to Volume LV, Number 1
As we enter the new year we are
fully mindful of our responsibility
to this community and are grateful
to each one who has contributed a
large or small part to the growth)
of the paper which has enabled us |
to offer an expanding service, a bet-,
ter newspaper, and additional badly
needed room for the plant provided
by our recent change of location ;
We have made mistakes, of course,
the only persons who don’t make
them are resting in the cemeteries.
But our mistakes should stand out
u% ^ bold challenge to us in the
future.
As an important part of this com-;
munity The Chronicle has always
keenly felt its responsibility. As we
have said before, a newspaper is aj
peculiar institution, different from 1
every qther type of business It is*
a community institution dedicated I
* to service. If the pubhaher it hon-
- est, service will come first, above (
*
* ■
WJvt made a
firm resolution
to continue to
serve you to the
best of our abil
ity every day of
the new year.
PUTSCH
CAPITAL LIFE KSWANCE
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