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MAXWELL SPECIAL, $1280 {top extra)
This Big New Maxwell for $1280
A 36 hp
1912's
Leader
POWER, STYLE and RIGHT PRICE will determine the
successful car of 1912. In building the new MAXWELL
; SPECIAL, the 36-horsepower Touring Car for $1280, the
United States Motor Company has developed these elements to
their utmost Never before has such a car been offered at this price.
We realized that most cars today are reliable and efficient. Therefore, wG
set out to build a car that would outclass all others in these three essentials.
We instructed our corps of engineers to embody abundant power and suN
passing style in this new car, knowing that our purchasing and manufacturing
facilities enabled us to build the car at a lower price than any of our competitors.
When we were satisfied with the car, we found we could fix the price ~* the
surprisingly low figure of $1280. ? %
The new 36-h.p. Maxwell Special assumes instant leadership for 1912.
i
POWER
The Secret of power in this new
Maxwell Special is its 4i x Si
long stroke, smooth -running
motor. Large valves, adjustable push rods, self-con
tained automatic toiling system, Stxomberg car
buretor, dual ignition with Splitdorf magneto and
batteries, combine .to produce more power, and greater
speed than will ever be needed.
The power is there for emergencies. Gear shift
ing is reduced to a minimum, as this car takes the
steepest hills with ease.
Other mechanical features include large clutch
discs, full-floating rear axle, sliding-gear transmis
sion, drop-forged "I"-beam front axle and Columbia
Honeycomb type of radiator. Wheel-bztse, 114 inches.
This new ventilated fore-door,
flush-side vestibuled steel body,
with inside control, is the very latest
thing in motor-car design. Its swec ->ing curves with
a Columbia Honeycomb type radiator, new designed
bonnet, and long, smooth flush-sides are strikingly
beautiful. Finished in Royal green with Wedgwood
green wheels and black upholstering, deep and well'
tufted, this car has an atmosphere found only in the
most expensive cars. Ii is an aristocrat; the most
artistic creation of the season.
MAXWELL MERCURY
A 30-h.p. Roodatcr, $1150
Here is a test-proven
mile-a-minute road
ster, with smooth,
flush-side vestibuled and ventilated fore-door body,
which is the height of perfection. Wheel-base, 110
inches. It is equipped with high-tension racing mag
neto, Strouberg carburetor, Columbia Honeycomb
type of radiator with new designed hood, demountable
rims, and a wealth of refinements, and is listed at
$1150 (top extra). It is another instance of Maxwell
value, and incidentally is the swiftest and best
appointed car of its type on the American market.
STYLE
No car has ever
achieved such wide
spread popularity
the MASCOTTF is
PRICE
The price of this car is made pos
sible by th* unequaled factory facil
ities of the United States Motor
Company, now recognized is the leading builders of
automobiles in America. No car selling for $500
more than the orice wc ask can m-.tch the Maxwell
Specie:. Comparison with other car- will prove this
statement beyond argument. We urge comparison.
Other Maxwell Models for 1912
In addition, we announce:
The M^xwcE Mercury, a 30-h.p. mile-a-minute
Roadster, for $13150.
The MaxwcLi; Mascrtte, a ?5-h.p. Touring Car, for
$980- or a Road ->r roo> for $950.
The Maxwell Messenger, a 16-h.p. Runabout, at
$600.
MAXWELL MASCOTTE
A 25-h.p. Tearing Car, $980
as the Model "I" of which
the offspring.
We regret our inability to supply all the: cars of
*his type that were demanded this season, but the
increased production next year should enable us to
"^eet the demand. It is the prettiest four-passenger
-fi-h.p. touring car that you have ever seen.
Among its features and refinement: arc a four
cylinder motor (4x4), supplying 25-h.p.; 104-inch
wheel-base; new ventilated fore-door vestibuled body
with smooth, flush-sides and inside transL a ion con
trol, artistically finished in dark blue with battleship
gray wheels; oil reservoir, cast itegral with the
crank case; Columbia Honeycomb type of radiator
with new hood of beautiful design; irreversible worm
steering-gear mechanism; Stoddard-D yton type of
spark and throttle control under steering wheel which
will be 17 inches in diameter; springs of imported
English steel, and ball-bearings of German Chrome
Vanadium. The touring car with it: extra-wide rear
seat at $980; the fore-door roadster at $950.
MAXWELL MESSENGER "This runabout
tcn? with numerous re
A 16-h.p. Runabout, $600 finements is beau
tifully finished in dark blue, with light-blue Wheels.
The car should have no trouble in retaining the
leadership in runabouts held by its predecessor, known
as the Model "AB." Every manufacturing year has
seen a shortage in these cars. It is unquestionably the)
greatest utility car ever designed for merchants and!
physicians. For five years its power plant and trans*
mission have remained unchanged. The price re
mains the same, $600, equipped with magneto, topj
three oil lamps, two gas lamps and generator.
Something About the United States
Motor Company *
Buyers in 1912 will insist upon cars made by sub
stantial concerns that are long past the experimental
stage and whose cars will not decrease in value because
of inability to get parts, or the fact that the company
is no longer i business. The United States Motor
Company, now considered the leading builders of
automobiles in this country, has capacity to manu
facture 35 000 cars for the 1912 season. The Company
has a cani of $42.500,000. It employs 14,500 men
In 12 man ifacturln plants throughout the country. Its
guarantee, therefore, is really worth something, and
particularly its "Satisfied Owners' Policy," givingyott
free inspection service and care for your car through
its 25 branches and 18O0 dealers here and abroad.
45,000 MAXWELLS
IN DAILY USE ?
They are used by enthus
iastic owners?which best
tells the story. Used by
14,000 physicians, who require admittedly the most
consistent and reliable service?that's positive proof.
A record of 91% of the five-year-old Maxwells again
registered in New York this year?is taken from the
ofncir.l figures of the Secretary of State.
All these cars are ready for August delivery at our 25 branches and 1800 dealers
so act promptly. Advance catalogue is just off the press.
Send
for it.
Satisfied Owners' Free Inspection Service
To facilitate constant and unfailing service of Maxwell
cars, aud to eliminate unnecessary repairs caused by
oversight of required minor repairs and adjustments,
luck of experience in, and mechanical knowledge of,
the construction and skillful operation of his car, upon
t. part ( f the owner, we have rnstituted a Free
Inspection Service.
Tbc f'jw motor troubles in cars of today are gener
al;-/ d-.:e t'> neglect of unsuspected minor ditlicultiesand
cur: Ins avoided by frequent inspection and instruction
as to proper adjustment.
l-ol one year after date of purchase, a Maxwell
owner may '. tke his ;.ar tn the nearest Maxwell branch
or dealer once a month, if necessary, tor a thorough
inspect: >:i without charge.
]'?>? the use of o-.:r Free Inspection Service, you reduce
car trouble and repair expense to a minimum.
This m ?nlhly inspection service is in addition to the
Company s standard warranty against defective material
anvl woricn_iship, as published in our catalog.
We care for your car
Wherever you are.
MAXWELL-BRISCOE MOTOR COMPANY, Broadway at 61* Street,
V Division of flNITED gTATES MOTOR QQMPANY ?
YORK
CULLER & SALLEY, Distributors
ORANGEBURG, SOUTH CAROLINA